About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About the Role:
We’re looking for a creative, data-driven product marketer to help drive strategic growth opportunities for Gusto’s retirement financial offerings. As the Senior Product Marketing Manager for Retirement, you’ll own the narrative, positioning, and go-to-market strategy for Gusto’s 401(k) platform across self-serve and sales-assisted channels.
This is a cross-functional role that acts as the voice of the customer, distilling research, insights, and strategic priorities into high-quality GTM and product launch campaigns, helping scale 401(k) expansion for Gusto’s payroll customers. If you’re a seasoned product marketer who’s a talented storyteller that thrives in a collaborative, cross-functional environment, we’d love to meet you.
This is a full-time position reporting to the Retirement Marketing Lead.
About the Team:
The Gusto Retirement team builds financial products and services that help bridge the retirement gap for small business owners and their employees. With 401(k) plans designed to be affordable, easy to manage, and easy to understand, Gusto is working to make retirement accessible to small businesses and teams that have historically been underserved by the 401(k) market.
The Retirement Marketing team is a team of product, lifecycle, demand gen, content, and website marketers dedicated to growing the 401(k) business with existing Gusto payroll customers, while working to establish 401(k) as a front door to Gusto.
We’re a talented, highly motivated group that knows how to lead smart GTM strategy, execute efficiently, and ultimately drive results for the business. We work closely across all of Retirement, partnering with Sales, Product, Enablement, Creative, Legal/Compliance, and leadership to align our roadmap with core KPIs and priorities for Retirement.
Here’s what you’ll do day-to-day:
Be the voice of the customer: Develop and lead a comprehensive customer and market research program, designed to help us understand our customers’ needs and discover growth opportunities to shape the future of our Retirement product suite.Define our strategic narrative: Work with Sales and Product to evolve our positioning and messaging as part of the broader Gusto platform, integrating more closely with cross-functional partners across Benefits, Payroll, HR, and other business units.Set & align our product marketing roadmap: Collaborate with Marketing, Sales, and Product to develop a roadmap of strategic product marketing priorities, from product launches to seasonal campaigns and beyond.Foster cross-functional excellence: Develop key relationships with cross-functional teams, both within Retirement and across Gusto, helping to advocate for Retirement and 401(k) strategic growth priorities and embed 401(k) deeper into the Gusto product marketing ecosystem.Drive strategic insights: Dive deep into customer and market data, monitor our evolving competitive ecosystem, understand our regulatory landscape, all with the goal to keep our product marketing program fresh, responsive to the needs of our customers, and evolving alongside the market.Enable growth across the funnel: Lean into multi-channel, full-funnel strategy, driving product messaging and creative strategy, driving self-sign 401(k) plan growth while enabling our sales team to deliver the strongest pitch possible across all customer segments.Lead our AI transformation: As an AI-native company, Gusto gives the team resources, platforms, and tools needed to make our work AI-empowered. You’ll have the opportunity to flex into AI platforms that help to make our work more effective, while keeping the human element at the center.
Here’s what we're looking for:
- 8-10 years of experience in Product Marketing or related fields, with particular emphasis on positioning, messaging, and go-to-market strategy
- Prior experience marketing 401(k), IRA, or other B2B or consumer financial products is a plus
- Experience driving product adoption and growth for SMB-focused software products, ideally in fintech, compliance, healthcare, or other regulated/complex industries
- Strong communication and relationship building skills, with deep experience building cross-functional partnerships that drive successful business outcomes
- Fluency or strong curiosity for developing AI-powered workflows and systems that help automate the manual, repetitive parts of marketing
Our cash compensation amount for this role is targeted at $153,000 - $180,000/yr in Denver, Phoenix, Atlanta, and Las Vegas, and $180,000 - $210,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
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Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
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