Own Rayda's go-to-market: define positioning, ICPs, personas, and product narratives; design and run market tests; align sales enablement and demand gen; feed insights to product and comms; drive repeatable GTM execution and measurable decisions that improve sales clarity.
This is a remote position.
Rayda is a B2B SaaS company selling IT lifecycle, device management, and support solutions to technical buyers (IT Managers, Heads of IT, CIOs) at other B2B SaaS companies.
This role exists to own how Rayda goes to market.
Your job is to turn real market signals into clear positioning, focused messaging, and repeatable go-to-market execution across multiple products. You will work across Sales, Product, Demand Gen, and Comms, with direct ownership over narrative, focus, and market testing.
This is a role with real accountability. It is not a copy-only or support-only PMM position.
Rayda has a clear, credible narrative that resonates with technical buyersEach product has a defined ICP, use case, and buying triggerMessaging is consistent across sales, website, and campaignsMarket tests lead to clear decisions about focus and segmentationSales conversations are clearer and more predictable
1. Positioning and messaging (primary)
- Own Rayda’s positioning and product narrativesDefine ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketingDecide what messaging should not exist
2. Go-to-market strategy across products
- Define the role each product plays in the GTM strategyClarify who each product is for (and who it is not for)Shape launch, pilot, and partner narrativesPrevent effort being spread too thin
3. Market testing and learning
- Design and manage messaging, segment, and channel testsPartner with Demand Gen to execute experimentsMeasure results and turn them into clear GTM decisionsKill ideas that do not validate in the market
4. Sales enablement and alignment
- Work closely with Sales to understand objections and deal frictionOwn sales enablement assets (decks, one-pagers, narratives)Ensure assets are practical, reused, and grounded in real conversations
5. Collaboration and insight
- Feed validated market insight back into ProductPartner with Comms & Brand to turn narratives into contentEnsure marketing activity ladders back to GTM goals
How you are measured
You will be evaluated on:
- Clarity and credibility of positioning with technical buyers
- Effectiveness and reuse of sales enablement assets
- Quality of market tests and resulting decisions
- Alignment between marketing activity and target ICPs
- Ability to explain why deals are won or lost
Requirements
This role is a strong fit if you:
- Have PMM experience in B2B SaaS selling to technical audiences
- Experience executing GTM strategy for the UK, US and EU Market
- Deep understanding of the UK, US and EU Market
- Have worked with IT managers, security teams, or CIO-level buyers
- Are comfortable running and interpreting market experiments
- Can make trade-offs and defend focus
- Care about outcomes more than volume of output
This role is not a good fit if you:
- Want a narrow or purely executional PMM role
- Prefer brand-led marketing over GTM clarity
- Avoid direct interaction with sales or customers
First 90 days (expected outcomes)
- 30 days: Clear ICP definitions and core narratives
- 60 days: Market tests running with defined success criteria
- 90 days: Consistent messaging and evidence of improved sales clarity
If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you.
Benefits
Competitive salary
Fully remote role
Comprehensive health insurance coverage.
Pension contribution in line with regulations.
All other statutory benefits as required by employment law.
Access to company-wide perks and allowances
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
The Sr. Product Marketing Manager will oversee release marketing and PMM operations, coordinating product launches and enhancing processes within the PMM team.
Top Skills:
AI
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Pharmaceutical sales role promoting migraine therapy within a defined territory. Drives sales through in-person and virtual HCP engagement, develops and executes territory call plans, leverages analytics and approved clinical information, collaborates cross-functionally, and completes administrative and compliance requirements.
.png)
Greentech • Hardware • Internet of Things • Machine Learning • Software • Business Intelligence • Agriculture
Drive new business and customer success across SE Wyoming by prospecting, performing in-field sales and onboarding, expanding accounts, meeting sales targets, gathering field feedback, collaborating with support, and representing Halter at industry events. Frequent travel and hands-on ranch work required.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
