Lead the go-to-market strategy for SnapLogic's iPaaS, API management, and legacy modernization, crafting messaging and enabling sales through innovative marketing strategies.
About SnapLogic
SnapLogic is the Agentic Integration Company, integrating AI, data, applications, and microservices into one powerful platform that transforms how enterprises connect, automate, and scale. Unlike legacy integration tools, SnapLogic is built for the AI era and trusted by global leaders, including AstraZeneca, Adobe, Verizon, Epsilon and Sony. With its industry-leading platform, SnapLogic empowers every team across the enterprise to securely build faster, smarter, AI-connected workflows – all through natural language and intuitive low-code design.
Join the Agentic Integration movement at snaplogic.com.
The Role:
We are seeking a strategic and innovative Product Marketing Director to lead the go-to-market strategy for SnapLogic’s integration platform as a service (iPaaS), API management, and legacy modernization initiatives. This is a high-impact individual contributor role ideal for a senior product marketing leader who thrives in a fast-paced, cross-functional environment and is eager to shape the future of enterprise integration.
This role is central to defining how SnapLogic empowers enterprises to modernize legacy systems, streamline hybrid environments, and unlock the power of AI-driven integration. You will develop compelling messaging, drive integrated campaigns, launch new capabilities, and create content that enables global sales, channel partners, and marketing teams. You will work closely with product management, digital and demand generation teams, customer success, and the broader marketing organization to elevate SnapLogic’s brand as the leader in intelligent integration.
The ideal candidate brings deep experience in B2B enterprise software marketing, with expertise in iPaaS, APIM, and a strong understanding of the challenges enterprises face in legacy modernization, cloud migration, and digital transformation.
This is a hybrid role, based in our San Mateo, CA HQ. The ideal candidate will be able to work from HQ twice weekly.
What You'll Do:
- Lead and evolve the global go-to-market strategy for SnapLogic’s iPaaS, APIM, and legacy modernization offerings
- Craft differentiated positioning, messaging, and value propositions that resonate with both business and technical audiences across industries
- Own and drive strategic product launches that position SnapLogic as the top choice for enterprises tackling legacy system transformation and hybrid IT complexity
- Build high-impact sales enablement programs, including training, playbooks, battlecards, and objection-handling materials
- Partner with Product Management to shape the product roadmap by feeding back market insights, competitive intelligence, and customer needs
- Collaborate with digital and integrated marketing teams to fuel campaigns and pipeline growth through thought leadership and storytelling
- Act as a key spokesperson and thought leader—drive social media engagement, analyst briefings, conference presentations, and content development
- Engage with industry analysts, partners, and alliances to build market presence and support third-party validation of SnapLogic’s solutions
- Use analytics to optimize messaging and content performance, improving engagement and driving conversion
- Ensure messaging clearly communicates SnapLogic’s role in helping organizations modernize legacy systems, reduce technical debt, and accelerate cloud adoption
What We're Looking For:
- 8+ years of product marketing experience in enterprise software, with at least 5 years in iPaaS, API management, or cloud data integration
- Proven success crafting go-to-market strategies and launching enterprise solutions with measurable impact
- Deep knowledge of legacy modernization challenges, cloud transformation, hybrid architectures, and digital transformation trends
- Exceptional storytelling skills with the ability to distill complex technical concepts into clear, compelling value propositions
- Experience building marketing strategies and content that support multiple verticals (e.g., financial services, manufacturing, retail, tech, higher ed)
- Strong collaborator with the ability to influence and align cross-functional stakeholders across Product, Sales, Marketing, and Partners
- A strategic thinker who can also roll up sleeves to execute; high attention to detail and a data-driven approach
- Strong presentation and communication skills, comfortable engaging with executive audiences, analysts, and customers
- Bachelor’s degree in marketing, business, or a related field; MBA preferred
Why Join:
There's never been a better time to join our SnapSquad!
At SnapLogic, we believe in empowering people - customers and employees alike - to integrate everything and create anything. From competitive salaries and equity packages to global wellness benefits, we’re committed to your success and well-being.
A Few Reasons You’ll Love it Here:
We’re Innovators
SnapLogic pioneered the first generative integration solution, SnapGPT, and continues to lead with a full suite of AI-powered tools - making integration faster, smarter, and accessible to more people.
We’re Recognized Leaders
From being named a Visionary in multiple Gartner Magic Quadrants, leading the market in innovative AI reports from Aragon Research, or being recognized for AI in the Cloud Awards, we’re setting the pace in a rapidly evolving market.
We’re Growing Fast
Named one of Inc. 5000’s Fastest Growing Private Companies in 2024, SnapLogic is scaling globally - and we want you to grow with us.
We’re Agentic
Our platform empowers everyone across the enterprise to create automated, AI-connected workflows. That means more impact, less friction, and a bigger role for YOU in driving transformation.
Are you ready to help the world integrate everything and create anything? Let’s talk. Apply now and help shape the future of integration.
Top Skills
Api Management
Enterprise Software
Ipaas
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