Senior Product Marketing Manager [IC3]

🌎 While we hire almost anywhere in the world, we have a preference for someone to reside in the following locations for this role. However, if you feel qualified, we welcome you to apply regardless of location. No matter what, working hours must overlap with Pacific Time for at least 25 hours/week.

Preferred locations:

• USA - West

We are hiring a Sr. Product Marketing Manager to help us tell the Sourcegraph story and scale the go-to-market for one of the most critical pieces of AI infrastructure for the largest enterprises building the future in the agentic coding era.
In this role, you will report to our Head of Marketing, and sit at the intersection of our go-to-market and technical teams to drive thought leadership, product leadership, and market leadership. Our customers are developers and engineering leaders at the largest and most successful companies in the world who rely on us to help them write better code, understand their codebases, secure their products, and adopt the newest and most impactful technology. You will translate deep technical capability into clear market narratives, turn product direction into launches that land, and ensure go-to-market is aligned, credible, and effective.
Sourcegraph is a $50m ARR business, growing fast, with customers like Stripe, OpenAI, X, Uber, JP Morgan, Morgan Stanley, Capital One, Booking.com, and many more. We are doubling down on our core Search technology for the AI era, including Deep Search (agentic, natural language search), Sourcegraph MCP and API for agents (powering coding agents to search across and build context on the largest codebases in the world), and critical code migration and workflow engines, like Batch Changes (large scale code migrations) and Code Monitors (code change-driven workflows). You will be responsible for the technical product marketing that will bring that story to life in the market, as well as ensuring alignment with and results from our Demand Gen and DevRel teams.
We move fast and hold ourselves to an extremely high bar for product quality and Developer authenticity. If you’ve made a mark in product marketing for developers, talk to us.

📅 Within one month, you will…

• Ramp up quickly on the product, our audience, and the market landscape
• Build trust with the GTM and EPD teams
• Identify clear product marketing gaps and quick wins

📅 Within three months, you will…

• Establish clearly defined messaging frameworks
• Take the lead on product releases and launches
• Create and deliver sales enablement assets
• Establish strong operating rhythm with GTM and EPD teams

📅 Within six months, you will…

• Make product launches and releases repeatable and predictable
• Drive high-impact initiatives that directly influence pipe generation and deal velocity
• Partner closely with Demand Generation and DevRel on high-impact campaigns 

📅 Within one year, you will…

• Clearly attribute activities to revenue impact
• Shape GTM strategy
• Raise the bar for PMM across the organization

You have a track record of success in driving product marketing initiatives. You’re equally comfortable shaping narratives that connect with our technical enterprise audience, enabling sales, and shipping launches that move the business forward. You understand the software development lifecycle and are excited about how AI is reshaping developer tools and workflows.
Must-haves:

• 5+ years of work experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting.
• Strong familiarity with developer tools and modern developer workflows, with a deep interest in AI-driven software development.
• Proven ownership of end-to-end technical product launches, spanning positioning, field enablement, and launch execution.
• Demonstrated ability to partner closely with technical teams to define what sets Sourcegraph apart and translate that differentiation into clear, credible, and memorable stories across channels.
• Experience supporting enterprise sales motions and navigating complex buying cycles.
• Strong sales enablement muscle, building and maintaining high-impact collateral and assets that scale and move enterprise deals forward.
• Experience delivering integrated campaigns in partnership with Demand Generation, Field Marketing, and DevRel across webinars, videos, web content, and events.
• Customer-first mindset, translating real customer feedback into messaging, positioning, and product direction.
• Strong technical aptitude, with a deep understanding of how modern software is built, shipped, and adopted.
• Bias toward action, moving quickly and putting bold ideas into motion.
• Excellent written, verbal, and presentation skills.

Nice-to-haves:

• Background in software engineering or software development.
• Experience with account-based marketing (ABM) in enterprise or strategic account motions.

📊 This job is an IC3. You can read more about our job leveling philosophy in our Handbook.

💸 We pay you an above-average salary because we want to hire the best people who are fully focused on helping Sourcegraph succeed, not worried about paying bills. As an open and transparent company that values competitive compensation, our compensation ranges are visible to every single Sourcegraph teammate.

Your salary is determined by your pay band for the IC3 job level. For determining pay bands, we use a number of market and data-driven salary sources, along with your location zone, and target the high-end of the range to ensure we’re always paying above market regardless of where you live in the world. Both U.S. and international locations are divided into one of four zones, determined by the cost of labor index for each area. The salary for a successful candidate will be based on level, job-related skills, experience, qualifications, and location zone. Please note that the salaries below may be adjusted in the future.

💰 The target compensation for this role is based on the IC3 pay band for your zone. The start of the IC3 pay band for each zone is listed below:

• Zone 1: $158,500
• Zone 2: $126,800
• Zone 3: $95,100
• Zone 4: $63,400

Please speak with a recruiter for additional information regarding zone locations.

📈 In addition to our cash compensation, we offer equity (because when we succeed as a company, we want you to succeed, too) and generous perks & benefits.

Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook). It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all! 

We expect the interview process to take 4.75 hours in total.

👋 Introduction Stage - we have initial conversations to get to know you better…

• [30m] Recruiter Screen
• [45m] Hiring Manager Screen

🧑‍💻 Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team, including cross-functional partners…

• [60m] Resume Deep Dive
• [60m] Working Session
• [45m] Cross-functional Collaboration Interview

🎉 Final Interview Stage - we move you to our final round, where you gain a better understanding of our business and values holistically…

• [30m] Values
• [15m] Leadership
• We check references and conduct your background check

Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process.