Senior Product Marketing Manager, ETFs

The role

We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi’s proprietary ETFs. This role will define SoFi ETF’s value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.

As the Senior Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing. You’ll help drive SoFi Invest  awareness by making our proprietary ETFs a powerful part of SoFi’s value proposition, representing our innovation and relentless obsession with helping our members get their money right. You’ll be responsible for developing and iterating on messaging to propel ETF awareness and engagement, including end to end testing (primarily focused on lifecycle marketing to start). Additionally, you will collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi’s ETF growth.

What you’ll do:

• Drive SoFi ETF growth by leading cross functional and cross channel teams to drive in market success
• Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption 
• Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
• Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. 
• Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts
• Manage and execute  engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption
• Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts

What you’ll need:

• 3+ years of experience marketing ETFs
• 5+ years of Product Marketing and/or Growth Marketing experience 
• 2+ years of lifecycle marketing experience (including email, push and in app)
• Growth: Direct experience driving rapid growth for a financial technology product
• Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
• Analytics: Use data to drive strategy, execution, and optimization
• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Flexibility: Problem-solve in a fast-paced, self-driven environment
• Bachelor’s degree required

Nice to have:

• Invest category experience and interest is a plus
• MBAs encouraged to apply