Senior Product Marketer

Why Join Q2?

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

What Makes Q2 Special?

SUMMARY

Q2 is looking for an experienced Senior Product Marketer to lead the narrative and go-to-market strategy for the Q2 Digital Banking Platform, with a focus on the Consumer product offering and the underlying platform that powers it. As an expert in and advocate for the digital banking industry, you will shape how Q2 defines, differentiates, and delivers modern digital banking experiences for financial institutions and their end users.
 
In this role, you will own the marketing strategy for Q2’s consumer digital banking solutions. You will partner closely with product management, engineering, sales, customer success, and marketing teams to define positioning, messaging, and go-to-market strategies that drive adoption, expansion, and long-term growth.

RESPONSIBILITIES
Go-To-Market Strategy (Set the strategy)
• Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends, industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
• Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to commercial digital banking including onboarding, industry-wide positive pay, better account reporting (ERP integration, cashflow forecasting, and instant payments), and SMB.
• Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
• Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
• Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.
Messaging and Positioning (Tell the story)
• Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.
• Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.
• Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.
• Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.
Marketing Execution (Bring it to the masses)
• Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.
• Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 customer conference) to evangelize Q2 product portfolio.
• Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.
• Analyze key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.
Enable & Educate (Activate the sales engine)
• Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, and customer facing sales materials aligned to top industry use cases and product launches.
• Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.
EXPERIENCE AND KNOWLEDGE
• Typically requires a Bachelor’s degree in Marketing, Business, Communications, English or a related degree and 8+ years of experience
• Domain Expert - background in marketing to the banking and financial services market, with a focus on relationship pricing and profitability. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape. Strong audience marketing skills and experience creating personas and messaging for various audience segments.
• Tool Wizard - Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. You are familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Evangelist- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
• Data-Driven - Exceptional ROI-tracking skills, able to prove what is –or is not—working.
• Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player!
• Deep understanding of the banking industry and their customers, pain points, and the context in which they work. You represent our customers with a strong voice across all conversations and projects.

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Q2’s compensation reflects the cost of labor across a variety of U.S. geographic markets, and we pay based upon the applicant’s geographic location as well as job-related knowledge, skills and experience.

Your recruiter can share more about the specific salary range for the applicant’s actual geographic location during the hiring process. Salary ranges for Sales positions are expressed as total target compensation (TTC = base + commission).  A variable bonus and/or restricted stock unit grant may be provided as part of the compensation package in addition to a range of medical, financial, and/or other benefits, dependent on the position offered. 

Health & Wellness

• Hybrid Work Opportunities

• Flexible Time Off 

• Career Development & Mentoring Programs 

• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents 

• Community Volunteering & Company Philanthropy Programs 

• Employee Peer Recognition Programs – “You Earned it”

Click here to find out more about the benefits we offer.

Our Culture & Commitment:

We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well-being. Click here to find out more about the benefits we offer. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.

Applicants in California or Washington State may not be exempt from federal and state overtime requirements