SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.
Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
What we’re looking for
The SurveyMonkey Pricing and Packaging team is looking for an experienced Senior Product Manager to drive pricing and packaging for SurveyMonkey’s self-service and product-led growth (PLG) channels. This is a high-impact, individual contributor role for someone with experience in SaaS monetization and a passion for using pricing as a strategic growth lever. You'll lead initiatives that shape how we deliver and capture value across multiple core plans and ancillary products, while owning the roadmap for all product developments to improve the user experience and optimize conversion on our plans and pricing pages. You'll partner closely with Engineering, Marketing, Data, Finance, and Sales to develop, test, and operationalize pricing strategies that accelerate adoption, conversion, and revenue growth.
What you’ll be working on
- Execute pricing and packaging strategy for self-service and PLG channels
- Drive continuous improvement of our customer-facing pricing and packaging pages to align with changing customer needs and industry developments
- Design and implement new pricing models for emerging AI-based products and features
- Design and run experiments to test monetization hypotheses and improve conversion, ARPU, and retention
- Recommend and enact changes to product packaging in response to new feature development and changing market landscape; coordinate with other product teams to align on feature bundling within existing and emerging product plans
- Own international pricing optimization, including market-specific sensitivity analysis, currency localization, and infrastructure requirements
- Collaborate with cross-functional teams to model business impact, align on GTM plans, and implement pricing changes across the product and billing stack
We’d love to hear from people with
- 5 years of total experience in Product Management, with at least 2 years focused on B2B SaaS pricing and packaging
- Experience with pricing frameworks and methodologies (e.g., value-based pricing, WTP analysis, segmentation strategies)
- Experience working in self-service and PLG environments with a strong experimentation and data-driven mindset
- Demonstrated ability to collaborate across Product, Marketing, Finance, and Engineering to deliver scalable pricing infrastructure and measurable impact
- Experience with international pricing best practices and implementation at scale
- Analytical fluency with tools such as SQL, Excel, and pricing research platforms
- Strategic thinker with strong business judgment, customer empathy, and product sensibility
SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day every other week.
#LI-Hybrid
Why SurveyMonkey? We’re glad you asked
At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.
We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.
We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
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