Senior Product Manager

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

We are seeking a Senior Product Manager to lead the development and optimization of G2's rapidly-growing advertising platform. As part of the Advertisement team, you will be responsible for designing, building, and refining our seller-side ads platform and working with our Buyer Experience team to optimize ad conversion. The ideal candidate will have experience in B2B advertising models and ad performance optimization to drive measurable outcomes for advertisers while maintaining transparency and relevance for buyers. 

Key Responsibilities: 

• Define and drive the vision and strategy for G2’s advertising platform, focusing on seller-side ad placement and buyer-side engagement.

• Lead the development and optimization of G2's ad products, including PPC and ad buyouts, to optimize revenue growth.

• Leverage product analytics and experimentation to track performance, derive insights, and iterate on ad products.

• Partner with Engineering and Design to implement scalable and effective ad solutions.

• Align with Sales, Marketing, Finance, and Customer Success teams to understand advertiser needs, improve ad effectiveness, and help drive go-to-market motions that support G2's digital revenue strategy. 

• Solicit and evaluate seller and buyer feedback on ad units.

• Evaluate, develop, and optimize ad targeting models.

• Ensure compliance with industry standards, data privacy regulations, and best practices in ad technology. 
  

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 3-5 years of Product Management experience, with a background in ads platforms, programmatic advertising, or ad bidding systems. 

• Entrepreneurial mindset with a passion for developing and rapidly iterating on minimum viable products that optimize for time-to-money.

• Experience with real-time bidding and ad-serving infrastructure.

• Strong analytical mindset with experience in extracting qualitative and quantitative user behavior insights (i.e. through A/B and painted door testing, data analysis, and session replay).

• Ability to collaborate cross-functionally and communicate technical concepts to non-technical stakeholders.

• Experience in B2B marketplaces or SaaS advertising is a plus.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

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