Senior Product Manager — Marketplace Growth

Location: Irvine, CA (Onsite)

Employment Type: Full-time

Compensation: $175,000–$215,000 base salary + equity + benefits

Bidbus is building the future of how consumers sell cars.

Our real-time marketplace enables licensed dealerships to compete for vehicles directly from individual sellers, creating a faster, more transparent and more efficient automotive marketplace.

We recently raised a $15M Series A backed by leading Silicon Valley investors. Over the past year, our business grew 7x through California operations alone, reaching approximately $300M in annualized GMV, and we are now accelerating expansion across multiple U.S. markets.

Your mission is to increase high-quality demand participation and create deeper, faster liquidity for every vehicle entering Bidbus.

For every vehicle, Bidbus needs to identify and engage multiple relevant buyers at the right moment. The more effectively we match inventory with the right demand—and motivate those buyers to participate—the stronger competition, price discovery and marketplace liquidity become.

You'll own the product systems and growth loops that make this happen, including matching and recommendations, personalized discovery, engagement mechanics, promotions and incentives, notifications, auction experiences, re-engagement and new 0→1 product concepts.

We want to rethink the B2B marketplace experience by bringing the best ideas from consumer marketplaces —personalization, real-time interactions, gamification, competition, discovery and habit-forming engagement.

• Own the demand-side marketplace growth strategy, roadmap, experimentation agenda and core KPIs.

• Increase high-quality demand participation, bidding frequency, retention and purchase frequency.

• Build products that match each vehicle with multiple relevant buyers, improving recommendations, ranking, personalization and discovery.

• Create compelling growth and engagement loops through new marketplace experiences, gamification, incentives, promotions, notifications, auction mechanics and other product bets.

• Identify where demand and liquidity break down—and build scalable product solutions across markets, vehicle segments and buyer segments.

• Use behavioral and marketplace data to continuously improve matching, engagement and competitive price discovery.

• Partner closely with Design, Engineering, Data and Marketplace Operations to rapidly test, learn and scale new ideas.

• Lead ambitious 0→1 bets that can unlock step-change improvements in demand, liquidity and transaction volume.

• 5+ years of Product Management experience.

• Experience building and scaling marketplace, growth, engagement or recommendation products.

• Strong understanding of experimentation, user behavior, growth loops and product-led growth.

• Strong analytical skills and comfort working with behavioral, cohort and marketplace data.

• Experience owning growth, engagement, marketplace or transaction outcomes.

• Ability to identify the behavioral and marketplace constraints behind a metric—not simply optimize a funnel.

• Experience taking ambiguous problems from strategy and discovery through launch, experimentation and iteration.

• Strong product judgment, creativity and systems thinking.

• High ownership and comfort operating in a fast-moving startup environment.

• Excellent communication and cross-functional leadership skills.

• Experience building marketplace matching, ranking, recommendation, pricing or notification systems.

• Experience with dealer, B2B, B2B2C or transaction-platform products.

• Automotive, logistics, commerce, mobility or auction marketplace experience.

• Experience launching products from 0→1 and scaling them across multiple markets.

• Previous startup or high-growth company experience.

• Own one of the company’s most strategically important product areas.

• Work directly with the founders on company and marketplace strategy.

• Build the systems behind Bidbus’s national expansion.

• Launch ambitious 0→1 product bets with direct business impact.

• Competitive compensation, meaningful equity and benefits.

• Help shape one of the fastest-growing automotive marketplaces in the U.S.