Senior Product Manager, Data Platform

Button is building the future of the commerce powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. We’re creating products that unlock new value at the intersection of discovery, engagement, and conversion. Button’s Mission is to empower the companies shaping the creator and affiliate economy - fueling mobile growth with innovation and new paths to monetization.  Our vision is an internet where all marketing is performance-based, everyone wins, and our innovation in the creator and affiliate economy lays the foundation for a new era of growth.

About the Role

Button’s unique visibility across traffic, links, and conversions creates a powerful opportunity to enable SKU-level retail media and attribution. As Senior Product Manager, Data Platform, you will transform this data into an operationally performant asset—defining key data fields, taxonomies, and quality standards, and partnering with engineering and machine learning teams to make the data usable for targeting, delivery, insights, and reporting.

This is a highly technical, systems-oriented role. You’ll deeply understand the needs of Button’s customers—retailers, publishers, creators, creator networks, advertisers, and marketplaces—and translate those into precise data product requirements that unlock measurable value.

What You’ll Do

• Define and evolve Button’s data architecture to support SKU-level retail media:
  
• • Establish product identifiers (ASIN, SKU, GTIN) and standardized category taxonomies using external enrichment sources.
    
  • Evaluate and integrate third-party or retailer-provided data sources to expand coverage.
    
• Collaborate with data engineering to structure and operationalize the data lake into a performant, flexible asset for both real-time and batch use cases.
  
• Implement attribution frameworks defined by other product areas (Advertiser/Seller, Creator, Full Service Network), ensuring accurate matching logic and reporting.
  
• Set and enforce data quality standards—completeness, freshness, ID resolution accuracy—with clear SLAs and accountability.
  
• Develop a roadmap for enrichment and ML-driven capabilities such as product similarity, targeting optimization, and predictive performance analytics.
  
• Partner with Legal to ensure data use is neutral, privacy-safe, and compliant with global privacy regulations (GDPR, CCPA, CPRA).
  
• Deliver and scale interfaces—from internal APIs and basic reporting to external partner exports and advanced dashboards.
  
• Work cross-functionally with other PMs to ensure the data platform supports their use cases through detailed PRDs and prioritization frameworks.
  
• Drive impact and scale: focus on revenue-driving use cases, operating at the scale of billions of dollars in monthly commerce.
  
• Define success metrics such as percentage of SKU-level data mapped and normalized, number of retailers standardized, and revenue attributed to data-supported retail media products.
  

Who You Are

• 6–10 years of product management experience with data, analytics, or machine learning platforms.
  
• Proven ability to translate business and product needs into technical data specifications and system requirements.
  
• Deep understanding of data modeling, schema design, and data quality management.
  
• Experience designing structured data assets that power real business outcomes.
  
• Comfortable reasoning about privacy and compliance (GDPR, CCPA, CPRA) and the implications of data processor/controller status.
  
• Hands-on, collaborative, and systems-minded; thrives working with engineers and data scientists.
  
• Practical and iterative: ships MVPs to unlock value and builds for extensibility over time.
  
• Strong communicator who can align technical and business stakeholders.
  
• Location flexible; New York preferred.

More About Us

Button is one of the fastest growing and profitable growth equity backed companies based out of NYC.  Backed by PSG, Button is pioneering new ways for companies to build revenue models at the intersection of creators, retailers, and brands. We’ve been recognized multiple times by BuiltIn, Fortune, Inc., and Crain’s magazines as one of the best places to work in the US, and we’re building a team of happy warriors to bring the company to greater heights. 

Button is proud to offer employees a RemotePlus work experience; the ideal candidate for this role will be based out of the New York, San Francisco, or Seattle areas, with the ability to blend remote work with occasional in-person collaboration. Button’s total compensation package includes a base salary competitive with what is offered by similar companies in major US markets. The salary range for this role in the United States is expected to be between $208,000 and $270,000 (offered salary is based on a number of factors including skills and experience relative to the job description listed above). In addition, Button provides employees with a 401(k) plan and automatically contributes 3% of an employee’s salary annually. We also want our employees to be well-rested and live balanced lives–Buttonians enjoy unlimited time off (including birthdays off) and periodic Mental Health Weeks which allow the entire company to take a breath and recharge, as well as an employee assistance program. For many of the health, vision, and dental insurance plans offered by Button, the company covers 100% of the premiums for employees and 75% for dependents. Button offers all employees and their dependents complimentary memberships to One Medical as well as a monthly stipend for mobile phone/internet and an annual lifestyle stipend. Button also offers employees in select markets “All Access” memberships to WeWork as well as regular “coworking days” and social events. Most of all, Button offers our employees the opportunity to live our company values–Learn & Grow, Experiment, Adapt, and Deliver–and to be a part of an incredible team of humans working together to build a better internet, fueled by commerce.

Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.