Senior PR Manager - Asia

Responsibilities:

• Regional PR Strategy & Leadership:
• Develop and execute an integrated PR and communications strategy for Asia, aligned with Binance’s global positioning and local market realities.
• Prioritize APAC as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility.
• Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management.
  
• Media Relations & Thought Leadership:
• Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region.
• Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories.
• Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth.
 
• Regulatory-Sensitive Communications:
• Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate.
• Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner.
• Act as a key communications partner during issues management or crisis scenarios.
 
• Campaigns, Launches & Corporate Announcements:
• Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.
• Ensure announcements are localized appropriately while maintaining a consistent regional narrative.
• Coordinate with global PR teams to align timing, messaging, and spokesperson strategy.
 
• Agency & Stakeholder Management:
• Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes.
• Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams.
• Provide senior-level counsel to internal stakeholders on media strategy and public positioning.
 
• Measurement & Reporting:
• Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage).
• Deliver clear monthly and quarterly reports with insights, risks, and recommendations.
• Continuously refine strategy based on data, market feedback, and regulatory context.

Requirements:

• Experience & Background:
• 8–12+ years of experience in public relations, communications, or corporate affairs.
• Strong background in financial services, fintech, technology, crypto, or regulated industries.
• Direct, hands-on experience managing multi-market or regional PR strategies in Asia (Japan/Korea).
 
• Skills & Competencies:
• Excellent media instincts with strong storytelling and message framing skills.
• High level of regulatory awareness and risk sensitivity.
• Ability to operate strategically while remaining execution-focused.
• Strong stakeholder management and cross-cultural communication skills.
• Confident advisor to senior leaders and spokespersons.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
 
• What Success Looks Like:
• Binance is viewed as a credible, responsible, and authoritative voice in the Asia markets.
• Clear, consistent, and compliant communications across all Asia markets.
• Strong media relationships that translate into sustained, high-quality coverage.
• Effective navigation of regulatory sensitivities with minimal reputational risk.