Create and optimize conversion-focused copy for paid ads, landing pages, emails, and nurture flows. Design and analyze A/B tests, interpret performance metrics (CTR/CPA/ROAS), and collaborate with media, design, and web teams to improve lead generation and pipeline metrics.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Senior Performance Marketing Writer
Why We Have This Role
We’re hiring a Senior Performance Marketing Writer to turn data into words that drive the sales pipeline. You’ll create high-converting ad copy, landing pages, and email sequences that directly influence lead generation for field, partner, demand-gen, and growth programs. You’ll report into our Global Head of PR and Content Marketing and work closely with PR, field & partner marketing, demand gen & growth marketing, media buyers, designers, and video producers to make campaigns measurably better. This role is hands-on, cross-functional, and central to how we scale Qualtrics’ marketing impact.
This role differs from traditional copywriting: you’ll develop and test messaging across channels with a primary focus on engagement, conversion, and overall campaign performance. You’ll translate audience insights and business objectives into messaging that drives action across ads, landing pages, emails, websites, and nurture flows — testing and iterating to maximize engagement and conversion.
How You’ll Find Success
- Writes concise, persuasive copy that converts across paid search, paid social, display, email, and landing pages.
- Uses data to iterate: builds and evaluates A/B tests, interprets CTR/CPA/ROAS, and applies learnings quickly.
- Collaborates effectively with media buyers, designers, web/dev, and video teams to align creative and measurement.
- Maintains consistent brand voice while tailoring messaging for funnel stage and audience segment.
- Prioritizes work based on impact to lead generation and marketing KPI improvements.
- Communicates test results and insights clearly to stakeholders and recommends next steps.
- Treats copy as a performance discipline — designs and tests messaging across paid and owned channels to improve engagement and conversion, including websites and nurture flows.
How You’ll Grow
- Deepen expertise in conversion science and multi-channel performance marketing across enterprise software.
- Expand leadership and influence by partnering with field, partner, and demand teams on strategic campaigns.
- Broaden creative scope into long-form messaging, landing page optimization, and video scriptwriting.
- Gain experience presenting data-driven recommendations to senior marketing and GTM leaders.
Things You’ll Do
- Drive pipeline: Create and optimize copy that improves lead generation metrics for field/partner and demand-gen programs (ads, emails, landing pages, CTAs).
- Test to learn: Design messaging A/B tests and multivariate experiments; analyze outcomes and iterate to increase CTR and conversion rates.
- Align creative to channels: Produce short-form ad copy, email sequences, and landing page headlines/bodies that match media strategies and creative assets.
- Turn data into recommendations: Monitor performance dashboards (e.g., Meta Ads Manager, Google Ads/Analytics), synthesize insights, and prioritize copy changes with measurable impact.
- Cross-team enablement: Provide copy and messaging playbooks for field & partner marketing, demand/growth teams, and for video assets (e.g., scripts/short-form captions used in product tours).
- Maintain brand integrity: Ensure all performance copy adheres to Qualtrics voice while tailoring language for audience segments and campaign goals.
- Write and optimize messaging across campaigns and channels — paid ads, landing pages, email campaigns, websites, and nurture flows — primarily supporting demand gen and field marketing programs.
What We’re Looking For On Your Resume
- Proven track record of conversion-focused copywriting with clear, measurable outcomes (e.g., improved CTR, decreased CPA, increased MQL-to-SQL conversion).
- Experience writing across paid search, paid social, display, email, and landing pages — and translating learnings across channels.
- Strong data fluency: comfortable interpreting dashboards and using results to drive creative decisions.
- 12+ years in performance copy, conversion optimization, or digital marketing (agency or in-house; enterprise SaaS experience strongly preferred).
- Demonstrated experience supporting pipeline generation and working closely with demand-gen, field, or partner marketing teams.
- Experience with A/B testing frameworks and familiarity with Google Ads, Meta Ads Manager, and web analytics tools.
- Portfolio of short-form and long-form performance copy (ads, email sequences, landing page examples, and any video scripts).
What You Should Know About This Team
- We are a strategic, collaborative team defining the communications landscape for a category leader.
- Our work directly influences how millions experience our brand worldwide.
- We prioritize growth and provide ample opportunities for professional development.
- Our team fosters a culture of transparency, innovation, and high impact.
- We operate with a global mindset, valuing cultural sensitivity and diversity.
Our Team’s Favorite Perks and Benefits
- Competitive salary, bonus structure, and equity participation.
- Comprehensive health, dental, and vision benefits worldwide.
- 401(k) plan with company matching.
- Generous paid time off and parental leave policies.
- Professional development support including learning stipends.
- Access to and training on the Qualtrics XM platform.
- Inclusive environment supported by six QGroups (employee resource groups) such as MosaiQ and Q Pride.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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