Senior Performance Marketing Specialist

About the role:

We’re seeking a Sr. Performance Marketing Specialist to join our Performance Marketing team. This role will be a key driver in scaling our paid media programs, with a strong emphasis on direct media buying, managing sponsorships with industry partners, and  programmatic advertising. You’ll also contribute to other performance channels such as paid search, paid social, pay-per-lead, and affiliate marketing.

This is a hands-on role ideal for someone who thrives in B2B tech and SaaS environments, understands complex buyer journeys, and can craft and optimize campaigns that deliver measurable business impact. You’ll work closely with cross-functional teams—including content, product marketing, analytics, and sales—to ensure our campaigns reach the right audience with the right message at the right time.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

• Manage sponsorship agreements with key industry partners to maximize brand visibility, engagement, and lead generation.
• Plan, execute, and optimize programmatic advertising campaigns across display, video, and native formats.
• Support paid search, paid social, affiliate, and other performance marketing programs to drive MQL/SQL generation and brand-building efforts.
• Collaborate with creative teams to develop compelling ad creative and landing pages optimized for conversions.
• Monitor performance metrics, analyze campaign data, and provide actionable insights to improve ROI and CPA.
• Manage budgets effectively, ensuring spend is optimized and forecasted accurately.
• Stay ahead of industry trends, new platforms, and competitive activity to identify new growth opportunities.
• Partner with analytics teams to develop reporting dashboards and track performance against KPIs.

About you:

• 5+ years of experience in performance marketing, with at least 2+ years in direct media buying and programmatic advertising.
• Proven track record in managing B2B tech or SaaS paid media campaigns.
• Strong understanding of the full-funnel buyer journey and how to tailor media strategies for awareness, consideration, and conversion.
• Hands-on experience with:
• Direct buys with industry media partners.
• Programmatic platforms (e.g., DV360, The Trade Desk).
• Paid search (Google Ads, Microsoft Ads) a strong plus.
• Paid social (LinkedIn Ads, Meta Ads, Reddit Ads) a strong plus.
• Strong analytical skills, comfortable working with data to understand what marketing programs are influencing performance by utilizing multi-touch attribution insights.
• Excellent negotiation, project management, and organizational skills.
• Familiarity with marketing automation tools (e.g., Marketo) and CRM systems (Salesforce preferred).
• Ability to work cross-functionally and thrive in a fast-paced, high-growth environment.
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.

Preffered

• Experience in the legal tech or professional services vertical.
• Familiarity with additional marketing tools (e.g., Qualified, Userled, Clay).
• Knowledge of SEO/AEO best practices to complement paid media efforts.
• Based in Austin, Texas.

Why 8am: 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am:

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Security advisory:

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.