- We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
- We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
- We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
Bloomreach is seeking a Senior Partner Marketing Manager to play a key leadership role and help us develop and execute strategic multi-channel Partner Marketing campaigns that increase engagement with Bloomreach partners in the Americas. This role will report to the Manager of Field Marketing, Americas and will work across the marketing and partner organizations to successfully implement, execute, and report on partner marketing campaigns and end-to-end GTM strategies that drive scale with Bloomreach’s partner ecosystem. We are ideally looking for someone in the Charlotte metro area, where you'll get to collaborate at our office in-person and become a core part of the Marketing team.
What tech stack do we use?- Channeltivity
- Hubspot
- Salesforce
- Bizzabo
- Clickup
- Goldcast
- Salesloft
- Vidyard
- Reachdesk
- 6Sense
As the Senior Partner Marketing Manager you will work cross-functionally with Channel, Sales, Marketing, Product Marketing, Creative, Operations to strategize, develop, and launch robust partner marketing initiatives to help enable and engage with our partner org and track Key Performance Indicators (KPIs).
In tracking KPIs, you will determine the right agency partners to market to - to build regional programs based on pipeline targets, performance and goals. You will be extremely data driven, creative, and will draw insight from analysis, and then develop compelling, synthesized recommendations for how to leverage our partner ecosystem to drive results. You will proactively communicate your marketing plans to the organization, implement these programs, and constantly review performance and the impact of your recommendations.
Your job will be to:- Develop and execute custom GTM plans that target Bloomreach Agency partners.
- Create marketing programs that help enable and engage partners to work more closely with Bloomreach.
- Align with the Channel/Sales team to deliver priority projects and initiatives for our partners that support overall demand generation goals.
- Collaborate with the larger marketing organization to integrate field marketing strategies and campaigns into partner offerings, content, and events.
- Report, track and share partner marketing successes and challenges to marketing leaders and across internal organizations.
- Maintain positive and productive relationships with partners, serving as the marketing point of contact for all Agency and SI partners, developing one on one communication with the appropriate contacts.
- Evaluate the marketing performance of partners and recommend improvements.
- Drive partner demand generation activities and thought leadership opportunities towards our partners to build awareness and support growth in the Americas.
- Recommend and oversee partner marketing budget and execution of partner marketing “to” programs and success
- In 30 days, you will identity key partners aligned with our GTM plans
- In 90 days, you will report on the regional KPIs of your partner programs
- In 180 days, you will work on building repeatable quarterly programs
- 3+ years of related experience, preferably in a marketing program and project management discipline
- Experience working with multiple partner types (i.e., VARS, SI, CSP, MSP, ISV, etc.)
- Successful track record leading multiple program initiatives simultaneously
- Experience managing third-party agencies to execute marketing assets & deliverables
- Effective project management skills
- Strong interpersonal skills and ability to gain respect of senior management
- Motivation and willingness to work on fast-paced projects
- Independence and self-organization to navigate yourself through ambiguous situations
- Exceptional communication skills for partnering with marketing & sales
The base salary range for this position is $90,000-$120,000, plus bonus & RSU's. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.
Regional benefits:- Health Care including medical, dental, and vision insurance
- 401k Plan with employer contribution
#LI-AB1
- A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
- We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
- We believe in flexible working hours to accommodate your working style.
- We work virtual-first with several Bloomreach Hubs available across three continents.
- We organize company events to experience the global spirit of the company and get excited about what's ahead.
- We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
- The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5
- We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
- Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
- Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
- Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
- The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
- Subscription to Calm - sleep and meditation app.*
- We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
- We facilitate sports, yoga, and meditation opportunities for each other.
- Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
- Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
- Everyone gets to participate in the company's success through the company performance bonus.*
- We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
- We reward & celebrate work anniversaries -- Bloomversaries!*
(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)
Excited? Join us and transform the future of commerce experiences!
If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.
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