Manage Google Ads and Microsoft Ads campaigns for B2B lead generation with monthly budgets exceeding $100,000. Optimize performance against CPL, MQL, SQL, and pipeline targets; reduce wasted spend; manage pacing and testing; maintain GA4 and Google Tag Manager tracking; and deliver recurring performance reports. The role requires proactive ownership, detailed analysis, PPC expertise, and experience using AI to improve campaign optimization.
Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Role overview
We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.
What you'll do
- Manage Google Ads and Microsoft Ads (Bing) campaigns
- Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
- Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
- Manage budgets and pacing to hit targets.
- Maintain a hypothesis testing log of ongoing experiments and results
- Set up and maintain tracking in GA4 and Google Tag Manager.
- Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
- Weekly optimizations to ensure campaign performance improves MoM
Requirements
- 7–10 years of PPC experience.
- Experience managing budgets over $100k per month.
- B2B lead generation experience.
- Google Ads and Microsoft Ads (Bing).
- GA4 and Google Tag Manager.
- Track record of optimizing to MQLs, SQLs, and pipeline.
- Track record of eliminating wasted spend and hitting targets.
- Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
- Extremely detail-oriented.
- Incredibly proactive and take ownership of outcomes, not just inputs
Nice to have
- B2B SaaS experience.Salesforce (SFDC) experience
Benefits
Hourly: $60-$85/hour
Hours: 40-50 hours per month
Similar Jobs
Artificial Intelligence • Cloud • Information Technology • Consulting
Leads HPE’s federal sales organization, setting strategy, developing teams, managing executive relationships, and driving complex government contract wins. Oversees the full sales lifecycle, including opportunity development, forecasting, pricing, negotiations, and pipeline management. Builds partnerships with federal agencies and aligns cloud, cybersecurity, data center, and infrastructure solutions with mission priorities, procurement requirements, compliance standards, and security protocols.
Top Skills:
Cloud ComputingCybersecurityData Center ModernizationIt Infrastructure
Artificial Intelligence • Cloud • Information Technology • Consulting
Manage strategic HPE partners across the Eastern U.S. by promoting HPE Compute, developing joint business plans, driving pipeline and deal closure, enabling partner sales teams, and growing revenue and profitability. The role requires strong partner relationship management, sales experience, business acumen, analytical thinking, presentation skills, and the ability to execute HPE strategies in a fast-paced transformation environment.
Top Skills:
Hpe Compute
Artificial Intelligence • Cloud • Information Technology • Consulting
Operate and troubleshoot secure LAN, WAN, datacenter, private-cloud, and disconnected-cloud networks across classified and non-classified environments. Configure networking, firewalls, load balancers, VPNs, DNS/IPAM, and VMware NSX. Execute ServiceNow-based changes, resolve incidents, support migrations and disaster recovery, implement STIG hardening, maintain audit evidence, create technical documentation, and lead customer-facing troubleshooting. Participate in on-call and occasional after-hours support.
Top Skills:
AcasAclsActive DirectoryAnsibleArubaAWSBashBgpBluecat DdiCiscoCohesityDhcpDnsElasticEvpn/VxlanInfobloxIpsecIpv4/Ipv6JuniperLinux/UnixMorpheusNatNetscoutOpsrampOspfPalo AltoPkiPowershellPythonServicenowSplunkTcp/IpTenableTerraformVlansVMwareVmware Nsx-TVpnsWindows ServerWireshark
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
