Senior Paid Search Marketing Associate

Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

• B2B marketing: While your core expertise is in paid search, you know the entire B2B funnel and how advertising can influence each stage from brand awareness to remarketing. You can investigate where in the funnel leads may drop off and propose effective solutions. You know how various Google Ads campaign types fit in the B2B funnel and how they can influence other funnel stages. In addition to Search, you have launched and managed at least one of the following campaign types: Video (YouTube), Display, Demand Gen, or PMax.
• Communication: You communicate clearly and concisely, adapting your message to diverse stakeholders and contexts.  You ask questions to understand the full context of the project or situation at hand. Whether writing, presenting, or collaborating, you convey ideas effectively, build alignment, and keep projects on track through proactive and thoughtful interactions.
• Stakeholder management: You drive projects that involve several teams at a time, internally and externally. You develop relationships effectively up, down, and across the organization, and you can strategically use these relationships to help move your work forward. You inspire others to align with your vision of success.
• Advanced reporting: You are familiar with reporting and data visualization tools beyond Excel and Google Sheets. You know how to find the right data and visualize it in a dashboarding tool like Tableau, Looker, or similar. Moreover, you can build custom reports in Salesforce or another CRM and draw actionable insights.

Performance and Growth Marketing team is looking for a B2B paid search expert to help manage, optimize, and grow a paid acquisition program with a multi-million dollar budget.

• Manage, optimize, and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search, but also including top-of-funnel campaign types (video, display, etc)
• Monitor and optimize the program’s pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets.
• Collaborate with cross-functional stakeholders (creative, product, data science, legal, and other teams) and external partners (media agency, Google account team, and other vendors) to drive your projects forward.
• Identify opportunities for the program’s improvement, formulate test hypotheses, and design and launch tests to validate your hypotheses.
• Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores. 
• Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. We use ChatGPT, Writer, and Canva, but we continuously research and add more tools.

• 4+ years of work experience in performance marketing, primarily in paid search.
• Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
• Experience managing multiple cross-functional stakeholders/projects at once. 
• Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

#LI-AS1