Senior Paid Search Manager

We’re hiring a Senior Paid Search Manager to own performance and outcomes across paid search. This is a high-accountability role for a self-starter who thrives with autonomy. You’ll be given clear business targets (qualified leads, pipeline, revenue, CAC) and expected to define the strategy, build the roadmap, execute, iterate, and scale without hand-holding.

This is a high-impact role where you’ll work cross-functionally with Marketing, Creative/CRO, Analytics, RevOps, and Sales to ensure paid search drives measurable pipeline and revenue growth.

We’re all about collaboration and innovation — this role is 100% on-site in Irvine, CA. If you’re competitive, data-driven, and motivated by business outcomes over platform metrics, you’ll thrive here.

At TaxRise, we value ownership, performance, and measurable impact. You’ll have clear goals, real autonomy, and the opportunity to build systems that scale revenue.

• Base salary: $95,000 - 120,000 annually
• Performance-based incentives tied to revenue and efficiency targets

• Own aggressive growth targets for qualified leads, pipeline, and revenue while maintaining CAC/CPA efficiency
• Build and execute the paid search roadmap end-to-end:
• Account strategy and structure
• Match type and negative strategy
• Bidding and budget allocation
• Audience layering and segmentation
• Ad creative (RSAs) and landing page alignment
• Measurement and attribution integrity
• Operate Google Ads and Microsoft Ads accounts with a performance-first mindset, including query mining, feed-based scaling (where relevant), and quality score improvements
• Run a structured weekly experimentation program across:
• Ad copy and creative
• Landing pages and CRO hypotheses
• Bidding strategies
• Audience overlays
• Segmentation and incrementality tests
• Diagnose performance issues quickly by isolating root causes (tracking, auction shifts, creative fatigue, LP conversion, lead quality) and deploy solutions rapidly
• Partner with Sales and RevOps to improve lead quality, optimize conversion-to-opportunity rates, reduce junk leads, and refine qualification signals
• Forecast and pace budgets with discipline, including scenario planning and clear recommendations for marginal investment returns
• Own measurement integrity across platforms: conversion tracking, attribution alignment, offline conversion imports (where applicable), and ongoing data QA
• Communicate clearly and concisely on performance: what happened, why it happened, and what we’re doing next — always tied to business impact

• 5–8+ years of hands-on paid search experience with meaningful budget responsibility
• Proven track record of improving CPA/CAC, conversion rates, and volume while maintaining or increasing lead and pipeline quality
• Deep expertise in account structure, match types, negative strategy, bidding frameworks, audience layering, ad testing, and scaling methodologies
• Strong analytical ability with the ability to quickly interpret performance drivers and translate insights into action
• Experience collaborating cross-functionally with creative/CRO, analytics, and sales teams to improve full-funnel outcomes
• Comfort operating autonomously with high accountability and outcome ownership
• Working knowledge of GA4, GTM, and attribution concepts, with the ability to QA tracking and reason through data

• Experience optimizing toward offline outcomes (SQLs, opportunities, revenue) through CRM integrations and offline conversion imports
• Experience in competitive, regulated, or high-intent verticals such as finance, insurance, legal, or healthcare
• Strong landing page and CRO fluency, with the ability to influence conversion improvements
• Experience in high-growth, performance-driven marketing environments