Senior Paid Media Manager

8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.

We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity. 

As an organization, we are looking for Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

We are looking for an experienced and data-driven Senior Paid Media Manager to lead global paid acquisition efforts across search, social, affiliate, and programmatic channels. This is a senior, strategic role that blends performance marketing expertise with cross-functional leadership. You’ll be responsible for developing, executing, and optimizing multi-channel media strategies that drive pipeline growth and customer acquisition across key B2B products—specifically in UCaaS, CCaaS, and CX solutions.

You’ll partner closely with Marketing Leadership, ABM, Product Marketing, Sales, Analytics, and external vendors to create a cohesive, full-funnel media approach that aligns to our enterprise growth goals.

 Strategic Planning & Ownership

• Architect and manage a comprehensive global paid media strategy, incorporating Paid Search, Social, Affiliate, Content Syndication, and Programmatic channels.
   

• Lead budget planning, forecasting, and pacing for multimillion-dollar campaigns across regions and buying stages.
   

• Own paid media daily operational alignment of paid media initiatives with marketing campaigns, ABM programs, and sales activation goals.
   

 Channel Management & Optimization

• Direct hands-on execution and/or oversight of campaign setup, optimization, and performance across:
   

  • Google Ads, Microsoft Ads
     

  • LinkedIn, 6sense, and programmatic platforms
     

  • Review sites, native ads, content syndication, appointment setting vendors and retargeting.
     

• Lead a structured test-and-learn roadmap across all channels (A/B, incrementality, landing page variants, etc.) to maximize efficiency and ROI.
   

• Partner with vendors to define success criteria, ensure accountability, and continuously raise performance standards.
   

 Insights, Analytics & Attribution

• Lead performance analysis and insights delivery across all channels, ensuring accurate attribution and actionable storytelling.
   

• Drive media mix modeling and budget reallocation to optimize performance across the funnel.
   

• Champion use of 6Sense and other intent data to enhance segmentation and targeting across campaigns and channels.
   

Cross-Functional Collaboration

• Act as senior liaison with ABM, Product Marketing, Creative, Web, and Sales teams to ensure campaign assets and journeys align with campaign-specific needs.
   

• Collaborate with analytics and martech teams to evolve reporting dashboards and integrate new data sources (e.g., Salesforce, GA4, Tableau).
   

• Partner with SEO and content teams to unify messaging and drive efficiency across paid and organic efforts.
   

Leadership & Influence

• Mentor junior paid media team members and contribute to talent development across the broader demand generation team.
   

• Provide strategic guidance to stakeholders on trends, innovations, and emerging channels (e.g., AI-driven bidding strategies, market changes).
   

• Present campaign performance and strategic recommendations regularly to senior executives.
   

• 7–10+ years of progressive experience in digital media with a focus on B2B SaaS, including significant time managing paid channels end-to-end.
   

• Expertise in paid media across channels including Search (Google/Bing), Social (LinkedIn, Meta), Affiliate, Review sites, Native Ads, and Content Syndication.
   

• Demonstrated success owning large-scale, multi-region campaign strategies with measurable impact on revenue pipeline.
   

• Highly analytical mindset with deep proficiency in tools such as GA4, Salesforce, 6Sense, Tableau, Looker, or similar BI tools.
   

• Proven ability to drive omnichannel alignment and collaborate with stakeholders across Marketing, Sales, Ops, and Product.
   

• Comfortable managing external agencies and performance vendors, with experience negotiating and evaluating partner performance.
   

• Adept at storytelling with data and presenting to senior stakeholders with clarity and business impact.
   

• Bachelor's degree in Marketing, Business, Economics, or a related field

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

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