Senior Paid Media Manager, Paid Social at Modifly (A CourtAvenue Company)

Responsibilities

• Develop media strategies across Paid Search and Paid Social channels inclusive of media mix, budget allocation, audience segmentation, creative strategy, KPI development and measurement frameworks
• Lead client planning discussions to support the development of KPIs, business objectives and alignment of strategic roadmaps as well as offer insights for ongoing performance
• Gain a deep understanding of the client’s business and competitive landscape
• Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
• Lead the execution of paid advertising campaigns across all channels, including campaign creation, forecasting, budgeting and pacing, testing and optimization
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Determine client benchmarks and forecasts and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
• Improve upon paid search and social media processes and innovation of new strategies and techniques
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Build and sustain rapport with multiple clients
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline
• Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
• Translate technical concepts into actionable, tactical, and strategic action plans
• Develop growth of junior team members through delegation, training, and coaching
• Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
• Other applicable or related duties as assigned

Requirements

• 5+ years of experience in media buying
• Background in Google, Meta and LinkedIn Platforms is a must
• Retail platform experience preferred
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
• Experience leading cross-channel client engagements with minimal oversight
• Understanding of basic marketing funnel and where each channel plays role
• High level of self accountability to get work done and push the team to hit all goals
• Understanding of a startup environment and the flexibility needed in order to be successful
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Operate independently with little supervision

Additional Information

• Hybrid work schedule requiring 2-3 days a week onsite
• Medical, Dental, Vision (healthcare kicks in day 1 of employment)
• 401K w company match
• 17 Paid Holidays
• Flexible PTO