Senior Paid Marketing Specialist (AdWords)

🏀 What is Bounce

Bounce is a global luggage storage marketplace transforming the way people travel and explore. With over 20,000+ trusted partners in 100+ countries, Bounce connects travelers with local businesses offering secure, on-demand storage solutions - letting travelers experience cities freely, without being weighed down by their things. We have over 2 million active customers relying on Bounce to simplify their journeys, offering them the flexibility to focus on what matters most, the freedom to explore.

To achieve this, Bounce is a fast-paced and scrappy team. We believe that experimentation fuels innovation, so we move quickly, testing new ideas and adapting in real time. If you’re ready to make an impact in a high-energy, close-knit, and collaborative environment - Bounce is the place where you can move fast, think big, and shape the future of travel. Join us as we make the world a lighter, more accessible place! Bounce has been named the Inc5000’s fastest-growing travel company in the USA in 2024 and is proudly backed by leading Silicon Valley investors, including Andreessen Horowitz, General Catalyst, and Sapphire. (Learn more about Bounce's Series B HERE and also learn about our Japan Expansion HERE)
🧑‍💻 About the role

We're looking for a Senior Paid Marketing Specialist (AdWords) to join our fast-growing team and take full ownership of our performance marketing engine. You’ll run global Google Ads campaigns that drive customer acquisition and revenue in a two-sided marketplace model. This is a hands-on, execution-focused role - ideal for someone who loves scaling campaigns, optimizing CAC, and getting deep in the data.

You’ll work closely with Growth, Product, and Leadership to accelerate Bounce’s international expansion and drive measurable impact across key markets.
👷🏾‍♀️ Where you come in

• Own and execute Google Ads campaigns across multiple countries, languages, and customer segments

• Build and optimize campaigns to drive high-quality acquisition

• Continuously test and improve creative, targeting, bidding strategies, and landing pages

• Monitor performance against CAC, ROAS, and LTV goals and share learnings with the team

• Collaborate with Product and Data teams to improve attribution, track performance, and identify opportunities

• Develop scalable playbooks for launching new markets and expanding across cities

• Stay ahead of platform trends, competitor strategies, and automation tools

✅ Your profile

• Proven success managing Google Ads/SEM campaigns hands-on - this is an IC role, not a manager position

• 4+ years experience in paid performance marketing, ideally in a marketplace or two-sided platform

• Experience running campaigns in multiple countries - you’ve handled localization, international CAC/LTV, and regional nuances

• Strong analytical skills - comfortable with dashboards, attribution models, and data-driven iteration

• Self-starter with a bias for action - you’re comfortable owning strategy and execution

• Excellent communicator who can translate performance data into actionable business insights

• Bonus: Experience with other paid channels (Meta, YouTube, TikTok)

• Bonus: Experience launching campaigns in new cities or countries