The Senior Measurement Partner will design and deliver ad effectiveness studies, analyze data, and provide insights to clients while working across teams to enhance research products.
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Reporting to the Associate Director, Buy Side Measurement, the Senior Measurement Partner, Data & Analytics will work alongside our US sales team to assist in the education, adoption and delivery of Samba TV’s measurement suite of ad effectiveness studies to major brand and agency clients. They will be responsible for end-to-end measurement study design and reporting, delivering high-quality insights about campaign performance.
WHAT YOU'LL DO
- Work alongside Measurement Partner Managers to develop research studies that answer client’s key questions about their ad campaign
- Work across multiple brand/agency clients to execute simultaneous research studies and manage deliverables and timelines
- Develop process efficiencies to reduce turnaround time for deliverables alongside our Product and Engineering teams
- Create both pre-sales and post-sales measurement insights using internal data visualization tools that are shared directly with clients
- Provide planned and proactive campaign-specific insights to drive business decisions and strategy before, during, and after a sales cyle
- Work with cross-functional teams to implement and execute studies
- Review and analyze large datasets
- Develop clear documentation on client-specific measurement processes and outputs
- Work with Measurement Partner Managers to ensure data output meets client objectives, timelines, and quality standards
- Collaborate with product and engineering teams to evolve research products and methodologies when necessary
- Support sales and marketing teams with the development of strong positioning stories to highlight the value of our audience media and measurement opportunities
WHO YOU ARE
- Are experienced in leading and executing research studies
- Proficient in SQL, R, or SPSS
- Experience with data visualization tools such as Lookr, Tableau etc.
- Enjoy analyzing data and solving problems
- Understanding of ad measurement methodologies and control/exposed experiments
- Able to visualize data in a way that makes it easy for others to understand
- Are interested in advertising media and able to add that context to your reporting
- Are detail-oriented, highly organized, and proactive
- Have strong verbal and written communication skills
- Thrive in a dynamic, fast-paced environment, and being a team player
- Bachelor’s or advanced degree in business, marketing, statistics or related area of study
- 7-10 years experience working in ad tech, measurement science, or related role
- Experience in digital or TV advertising research a plus
- Experience in TV and/or Digital media a plus
- Bonus: Knowledge of Ad Tech Industry, Media, Campaign Management, & Love TV
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Top Skills
Lookr
R
Spss
SQL
Tableau
Samba TV Los Angeles, California, USA Office
6601 Center Dr, 5th Floor, Suite 1, Los Angeles, CA, United States, 90045
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