Own and optimize high-volume automated and promotional email campaigns using Marketo and CMS tools. Manage member lifecycle journeys, product and promotional communications, segmentation, personalization, testing, analytics, and campaign optimization. Partner cross-functionally with sales and operations while using AI tools to improve content, audience analysis, and marketing performance. The role requires strong email marketing expertise, data-driven decision-making, rapid execution, and onsite work in Scottsdale four days per week.
At arrivia, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Senior Marketing Specialist to join our dynamic team in Scottsdale. This is a hybrid position, onsite in our office four days per week.
About the Role
This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.
Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to.
What You'll Own
- Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
- Lifecycle Programs: Own member journeys from onboarding through re-engagement.
- Product Marketing: Turn product and offer launches into compelling member communications.
- Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
- Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
- Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
- Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
- Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
- Cross-Functional Partnership: Align with sales, operations, and other teams so the customer journey stays seamless.
- AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.
What You'll Bring
- 5+ years of marketing experience with a strong grasp of best practices and industry trends.
- Deep, hands-on email marketing expertise. This is the core of the role.
- Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
- 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
- B2C experience preferred, B2B background welcome as an addition.
- Strong analytical skills and the habit of letting data drive decisions.
- Excellent written and verbal communication, with email content that resonates.
- Proven cross-functional collaboration and relationship building.
- Comfort in a fast-paced, high-volume environment with quick turnarounds.
- Leadership qualities, initiative, and a proactive, go-getter mindset.
- Travel or cruise industry experience is a plus, not a requirement.
- Ability to work onsite in our Scottsdale office four days per week
Benefits & Perks
- Unlimited PTO
- Exclusive employee travel rates
- Travel discounts through arrivia programs
- Medical, dental, and vision insurance
- 401(k) with company participation
Why arrivia
At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.
If you are a results-oriented email marketer ready to make a meaningful impact in travel, we invite you to apply.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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