Senior Marketing Operations Specialist

Job Description

As a Senior Marketing Operations Specialist at Zendesk, you will be a pivotal driver in optimizing and scaling our lead management engine with a deep focus on Marketo platform administration and advanced marketing automation. 

You will act as the primary strategic partner across Marketing Analytics, Sales Development, and Campaign Operations teams to accelerate growth through innovative Marketo-driven solutions.

Key Responsibilities:

• Design and Implement Advanced Marketing Automation: Develop and maintain sophisticated Marketo workflows, smart campaigns, and triggers to enhance lead flow efficiency and accelerate pipeline velocity.

• Lead Scoring and Lead Routing Optimization: Partner with Marketing Analytics to operationalize and continuously refine lead scoring models within Marketo to maximize lead quality and routing efficiency, leveraging data-driven insights.

• Data Hygiene and Integration Oversight: Ensure best practices for data hygiene, field mappings, and lead lifecycle management between Marketo, Salesforce, and LeanData. Work with IT and Salesforce admins to implement new fields, workflows, and integrations that enhance automation capabilities.

• Training and Enablement: Develop and deliver training sessions and documentation to marketing and sales teams on Marketo best practices and automation capabilities to foster a culture of continuous improvement.

• GDPR Compliance and Data Privacy Automation: Develop and maintain Marketo workflows and automation that support GDPR compliance, including managing consent capture, preference tracking, data subject requests, and ensuring data accuracy. Collaborate with legal, IT, and data governance teams to embed privacy-by-design principles into marketing operations and lead management processes.

• Strategic Partner for Cross-Functional Teams: Collaborate closely with Marketing Analytics, Sales Development, and Campaign Operations to align Marketo strategies with broader marketing goals and business objectives, ensuring smooth execution of growth initiatives.

Required Skills & Experience:

• Extensive hands-on experience as a Marketo Administrator or Senior Marketo Specialist managing complex global instances with integrations to Salesforce and LeanData.

• Proven expertise designing, building, and optimizing lead flow automation in Marketo, including lead scoring and routing.

• Strong understanding of Salesforce CRM workflows and data architecture as it relates to marketing automation.

• Demonstrated ability to independently manage cross-functional projects and stakeholder engagement on a global scale.

• Analytical mindset with experience in performance measurement, data analysis, and translating insights into actionable marketing operations improvements.

• Excellent communication and collaboration skills with a passion for process innovation and operational excellence.

• Ability to thrive in a fast-paced, dynamic, and global marketing environment.

Where We Work
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

The US annualized base salary range for this position is $94,000.00-$140,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.