The Senior Marketing Operations Manager leads marketing initiatives, ensuring timely launches and cross-functional alignment across teams, with a focus on campaign planning and operational standards.
SENIOR MARKETING OPERATIONS MANAGER
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About the job
We are looking to hire a full-time Senior Marketing Operations Manager for Madhappy.
In this role, you will serve as the central operational lead across all marketing initiatives, bringing clarity, structure, and accountability to how campaigns, collaborations, and launches come to life across channels. This role has two direct reports, and acts as the connective tissue between Creative, Marketing, Product, Retail, Community, and external partners. While deeply collaborative with creative teams, this role is operationally driven—focused on timelines, systems, approvals, budgets, and cross-functional execution at scale.
The Senior Marketing Operations Manager ensures that big ideas move through the organization cleanly, launches land on time, and every channel is aligned against a single source of truth.
You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
Marketing Operations & Leadership
● Lead and manage our Community Manager + In-House Photo Team providing clear direction, prioritization, and accountability
● Establish best-in-class operational standards for planning, execution, and cross-functional communication
Campaign Planning & Go-To-Market Execution
● Own end-to-end marketing timelines for all major campaigns, collection releases, and collaborations
● Lead the GTM process across all channels, partnering closely with channel owners (social, email/SMS, paid media, e-commerce, PR, retail, community)
● Collaborate with Creative Producer, Apparel Production, and Design team to manage timelines for sample readiness, asset availability, and production milestones
● Ensure all apparel release and marketing launches are fully aligned across digital, retail, IRL, and partner touchpoints
Cross-Functional Coordination & Approvals
● Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners
● Own cross-functional asset consistency across all marketing channels
● Oversee asset trafficking, version control, and final delivery across all platforms
● Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams
Budget Management
● Partner with broader marketing team and producer to manage the day-to-day macro budget
● Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly
● Surface risks, tradeoffs, and resourcing needs proactively
Influencer Seeding Operations & Oversight
● Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team
● Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy
● Oversee cross-functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on-brand, and operationally sound
● Manage approval flows for seeded talent, product drops, and partner gifting moments
● Ensure consistent tracking, reporting, and post-campaign analysis of seeding efforts to inform future planning
● Act as the escalation point for risks, delays, or misalignment related to seeding execution
Events + Activations Operations & Oversight
● Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments
● Own timelines, budgets, approvals, and cross-functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams
● Ensure events are fully integrated into broader marketing calendars and campaign narratives
● Oversee vendor coordination, collateral asset delivery, staffing needs, and run-of-show planning
● Manage internal and external approvals related to event programming, signage, collateral, and partner integrations
● Ensure post-event recaps, learnings, and documentation are captured and shared with leadership by the Community Manager
Systems, Process & Optimization
● Own and evolve marketing calendars, workflows, and tools to support scale and clarity
● Identify gaps in process and build systems that improve efficiency, visibility, and accountability
● Lead keystone campaign retrospectives and performance recaps to inform future planning
About you
Qualifications
● 7–10+ years of experience in marketing operations, integrated marketing, or project management within fashion, lifestyle, or consumer brands
● Proven experience managing teams and leading cross-functional initiatives
● Exceptional project management skills with the ability to juggle multiple launches simultaneously
● Strong understanding of multi-channel marketing ecosystems (digital, retail, IRL, partnerships)
● Experience managing budgets and collaborating closely with finance and creative counterparts
● Highly organized, detail-oriented, and process-driven—without being overly bureaucratic
● Confident communicator who can lead conversations across creative, executive, and external partner groups
● Deep alignment with Madhappy’s values of optimism, care, and intentional leadership
Benefits
● 15 days PTO, and 9 days sick pay annually
● Paid holidays
● Health, dental, and vision insurance with 75% premium coverage by Madhappy
● Retirement plans available$600 quarterly health stipends
● Employee discount and early access to products
About Madhappy
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About Local Optimist
Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment.
About The Madhappy Foundation
The Madhappy Foundation™ is non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.
Learn more here.
Madhappy Los Angeles, California, USA Office
900 South Santa Fe Avenue, Los Angeles, CA, United States, 90021
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