GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.
Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organization.
The Senior Marketing Operations Manager is a strategic and technically-focused role that drives marketing operational excellence through platform administration, AI strategy facilitation, process optimization, and cross-functional collaboration. This position requires an experienced professional who can work independently on complex problems while providing strategic input on marketing technology decisions that impact team and departmental results.
What You’ll Do
- Full administration and strategic management of Asana as the marketing team’s primary project management platform, driving standardized workflows and governance frameworks across all departments. Enable and optimize team adoption by designing scalable project templates, conducting platform assessments, and establishing integrations with business-critical tools to enhance cross-team collaboration and operational efficiency
- Own day-to-day administration of Allocadia marketing performance management platform, including user management, system configuration, data imports, and troubleshooting technical issues across marketing teams. Drive platform adoption through hands-on training, process documentation, and integration management with existing marketing technology stack, ensuring seamless data flow between Allocadia and other business systems to support comprehensive marketing performance analysis
- Responsible for platform administration of PathFactory content experience platform, including content library management, content track optimization, visitor journey setup, and troubleshooting technical issues.
- Drive Marketing AI strategy and facilitation across the organization, leading regular knowledge sharing sessions and coordinating AI implementation initiatives
- Influence marketing operational excellence by modeling best practices in marketing automation and data governance, providing technical guidance to cross-functional stakeholders, and ensuring on-time delivery of quality results for strategic marketing initiatives.
What You’ll Bring
- Extensive experience with Asana (or similar), with demonstrated success in implementing and designing scalable templates, designing workflows, and establishing integrations that enhance cross-team collaboration and operational efficiency
- Pathfactory content experience optimization, buyer journey analytics, and content scoring to enhance lead nurturing and sales enablement.
- Allocadia experience managing marketing budgets, and ROI measurement with advanced configuration of budget hierarchies and automated approval workflows.
- Marketo (or other MAP experience) proficiency including campaign design, segmentation, API integrations, and multi-channel orchestration.
- Experience with AI-powered marketing technologies and implementation strategies
- Experience leading educational initiatives and driving technology adoption across teams
- Excellent analytical and problem-solving skills.
- Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders.
- Ability to work successfully with little guidance while managing complex, cross-functional initiatives
- Strong capacity to model organizational competencies and contribute to high-performing team dynamics.
About the team
The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
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