Senior Marketing Manager

About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Job Responsibilities:

• Create engaging and business-oriented North America go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible for. Be the connection located in the headquarters to connect on the marketing side with key stakeholders to represent North America, and collect global planning insights that will inform the local planning and execution
• Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development,  Partnership, Creative Development, Influencers, Community at NA and HQ level)
• Project management: monitor the status of the project from kick-off to post-performance review -- check milestones and timeline to ensure on-time delivery and conduct post-mortem reports after the project finishes.
• Management of consumer-facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends).

Who We Look For

Job Requirements:

• At least 5+ years of brand marketing experience in marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming.
• Experience developing, executing, and optimizing integrated marketing campaigns, including digital, social media, paid media, influence, advertising, events, and content creation.
• Excellent communication, presentation, organizational, and writing skills.
• Experienced in making content for gaming brands and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
• Deep knowledge of the marketing funnel, metrics, and analytics to optimize campaigns.
• Project management skills and ability to manage the priorities of multiple stakeholders.
• Avid gamer with extended experience in mobile, PC, and console games, esp. in the shooter category, GAAS game experience a plus.
• Experience in going to market in several countries within the North America region, with a good understanding of the countries' gaming environments and marketing background.

Location State(s)

US-California-Los Angeles

The expected base pay range for this position in the location(s) listed above is $97,000.00 to $224,900.00 per year. Actual pay may vary depending on job-related knowledge, skills, and experience. Employees hired for this position may be eligible for a sign on payment, relocation package, and restricted stock units, which will be evaluated on a case-by-case basis. Subject to the terms and conditions of the plans in effect, hired applicants are also eligible for medical, dental, vision, life and disability benefits, and participation in the Company’s 401(k) plan. The Employee is also eligible for up to 15 to 25 days of vacation per year (depending on the employee’s tenure), up to 13 days of holidays throughout the calendar year, and up to 10 days of paid sick leave per year. Your benefits may be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may also be pro-rated for those who start working during the calendar year.Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.