The Senior Marketing Manager will lead client marketing initiatives, develop strategies for client engagement, and collaborate with sales and operations teams to enhance marketing effectiveness.
At Testronic, we are passionate about enabling exceptional video game experiences that resonate with players worldwide. As a trusted partner to leading global brands in the video games industry, we thrive on innovation, collaboration, and client excellence. We are looking for a results-driven Client Marketing Manager to strengthen client relationships, deliver high-impact marketing initiatives, and support strategic business growth.
Client Marketing Leadership- Act as the primary marketing liaison for client accounts, ensuring consistent communication and measurable value.
- Develop account-based marketing (ABM) strategies to deepen engagement with key clients.
- Translate client needs and business goals into tailored marketing campaigns and initiatives.
- Partner with Business Development to support renewals, expansions, and new opportunities.
- Work closely with sales, client services, and operations to align marketing initiatives with client objectives.
- Provide marketing insights and reporting that inform business decisions.
- Collaborate with global marketing to ensure consistent brand positioning and messaging across regions.
- Create and oversee client-specific assets including case studies, success stories, presentations, and reports.
- Support the proposal process with tailored marketing materials that showcase Testronic’s value proposition.
- Ensure communications are clear, compelling, and client-focused.
- Design and implement multi-channel campaigns aimed at enhancing client engagement and satisfaction.
- Track and measure marketing effectiveness, reporting ROI and key outcomes.
- Monitor industry trends and competitor positioning to inform client marketing strategies.
Profile – Essential Experience & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of B2B marketing, client services, or account management experience (video games, tech, or digital media preferred).
- Proven success in account-based marketing, client engagement, or proposal support.
- Strong ability to translate complex services into compelling client-ready messaging.
Skills
- Excellent communication and presentation skills with client-facing experience.
- Strong organizational skills; able to manage multiple priorities in a fast-paced environment.
- Familiarity with CRM platforms (Salesforce, HubSpot) and marketing automation tools.
- Analytical mindset with experience in campaign measurement and reporting.
Attitude, Values & Personality
- Client-focused, results-oriented, and collaborative.
- Strategic thinker with a practical approach to execution.
- Adaptable, proactive, and resilient in a dynamic environment.
- Passion for video games and the evolving games industry.
Bonus Features (What We Can Do For You)
- Medical Plan
- Vision Plan
- Employer Paid Life Insurance
- Employee Assistance Program
- 401K w/ Matching Contribution
- Paid Company Holidays
- Paid Time Off
- Paid Parental Leave
- Testronic Inc. is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Testronic Inc. is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact [email protected].
Top Skills
Hubspot
Salesforce
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