Senior Marketing Manager

How you’ll make an impact

As the Sr. Manager, Marketing you will be responsible for developing and articulating FORTNA’s desired image and position by establishing and communicating the value proposition of our products, services and the company as a whole. Additionally, you’ll drive the development of brand strategy, brand initiatives and execution of marketing plans that drive new business opportunities for FORTNA offerings. Your energetic and action-oriented style will be key as you help drive change in a fast-paced environment. You’ll contribute to our innovative, highly rewarding environment while taking part in the evolution and growth of our business.

As a key collaborator, you’ll build relationships across the business assuring consistent and compelling communication of our brand across all markets and service lines, including digital communications, print collateral, website, and social media. By understanding FORTNA business objectives, the global markets in which FORTNA operates and industry trends, you’ll develop and implement marketing plans that result in increased wallet share and market share.

Responsibilities of the position

• Conducting market and competitive research to monitor, track and discover current and future market trends. Tracking of global and industry trends to assist in development/presentation of an informed point-of-view and insights on relevant topics for executive level audience.
• Providing regular updates on trends and new developments to executive leadership, sales leadership and the company at large to inform and elevate conversations with clients and prospects.
• Developing and implementing messaging with a cohesive narrative that enhances, elevates and expands brand equity. Developing tools and materials that support and enable the sales process.
• Support digital presence (website, social media channels).
• Assisting with integrated demand generation campaigns to drive new business development and ultimately revenue.
• Interviewing subject matter experts, writing and providing oversight for thought leadership content (long-form, short-form, speeches, webinars and real-time communications) to build brand awareness and improve sales conversations. Maintaining a cadence of new thought leadership development to support strategic content marketing objectives for campaigns, events and digital channel growth.
• Writing and editing news releases.
• Working with Sales, Product Management, and Services Leadership to understand client’s needs and challenges by industry segment and develop strategic campaigns based on key buyer personas.
• Creating success stories to engage both current and prospective clients and team members, including interviewing and writing content.
• Managing relationships with outside vendors such as graphic design, video production, etc.
• Understanding competitor profiles and product offerings through continuous monitoring and analysis of the market landscape.
• Communicating key performance metrics and highlights of marketing accomplishments to demonstrate ROI of marketing investments.
• Documenting best practices to drive re-use and scale.

REQUIRED QUALIFICATIONS*:

• Bachelor’s degree in business, marketing, or communications
• Minimum 8 years of experience in B2B Services Marketing
• Proven record of building and implementing marketing plans and programs to achieve goals
• Demonstrated skills/experience in the design and execution of marketing, communications and public relations activities
• Excellent story telling skills
• Enthusiastic team player
• Strong project management skills and an eye for details
• Strong initiative, ability to identify opportunities and independently pursue them
• Proficiency in Microsoft products:  Excel, Word, PowerPoint, Outlook, SharePoint
• Ability to multi-task and work cross functionally

• Material Handling, Conveyor, Robotics, Industrial Automation or related industry experience
• Strong interpersonal, organizational, time management and problem-solving skills
• Ability to travel – approximately 15% of the time – primarily domestic with the possibility of international travel; however, this could change based on company’s impending business needs

Desired Qualifications

• Proficiency with common social media platforms (LinkedIn, Twitter, YouTube)
• Experience with WordPress and/or HTML
• Experience with Marketing Automation, especially Marketo and Salesforce
• Experience with Adobe Creative Suite
• Creative/Innovative Design Thinking mindset
• Passion for continuous improvement, lean practices
• Solid generalist knowledge of ALL disciplines of marketing

The base salary range for this role is $115,900 to $173,800. This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.

This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.

It is the policy of FORTNA and its affiliated companies to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, pregnancy or pregnancy-related condition, status with regard to public assistance, veteran status, citizenship status (if authorized to work in the U.S.), or any other characteristic protected by federal, state or local law. In addition, FORTNA will provide reasonable accommodations for qualified individuals with disabilities.