GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
Summary
We are seeking a Segment Marketing Lead to develop and execute integrated, insight-led marketing strategies for GeneDx’s BioPharma and Payor partner audience segments. This individual contributor role will span these 2 priority audiences and unify strategy, execution, and measurement across paid and owned channels to reach both prospective and existing partners. Role objectives include building brand and product equity, driving awareness, engagement, and adoption, and enabling commercial conversion. Responsibilities include end-to-end marketing plans, content strategy, audience segmentation, measurement plans, and sales enablement—delivered through cross-functional collaboration to support the success of existing partnerships, drive recruitment and volume, and execute impactful omni-channel initiatives in a fast-paced, innovative environment.
Job Responsibilities
- Strategic Marketing Leadership: Develop and execute audience-centric marketing strategies and campaigns tailored to BioPharma & Payor partners, in alignment with the goals of the Biopharma Partnerships and Payor Access teams.
- Audience Segmentation and Persona Development: Define and refine audience segments using data-driven insights to develop detailed partner personas, ensuring tailored messaging and strategies that resonate with both prospective and existing partners.
- Content & Sales Enablement Strategy: Build a comprehensive content and enablement strategy that addresses partner needs, ensuring consistent, cohesive brand and product messaging across channels and sales tools. This includes pitch decks, talking points, conference materials, case studies, white papers, and other resources that support relationship growth and partner success.
- Campaign & Program Execution: Lead the development and execution of full-funnel, multi-channel programs targeting potential and existing partners. Tactics could include conferences and events, lead nurturing campaigns, digital ads, email, webinars, thought leadership placements, and targeted outreach. Integrate marketing programs into partner-facing activities and tools that drive awareness, engagement, and conversion.
- Cross-Functional Collaboration: Partner with Channel Owners, Sales, Product, Product Marketing, and other internal stakeholders to align on messaging, partner targeting, and business objectives, ensuring marketing is tightly integrated with partnership priorities.
- Analytics and Measurement: Develop and execute measurement plans in collaboration with Marketing Analytics to track and analyze program performance, partner engagement, and contribution to commercial outcomes, optimizing strategies over time.
- Market Insight and Adaptation: Monitor industry trends, competitor activities, and partner feedback to identify opportunities, anticipate needs, and refine strategies in real time.
- Thought Leadership: Position GeneDx as a trusted partner in the BioPharma and Payor Access space by delivering compelling, data-driven, and partner-specific messaging that fosters long-term collaboration.
- Process Ownership: Manage approvals and reviews for all marketing and partner enablement materials to ensure compliance with internal brand, regulatory, and partnership guidelines.
People Manager
- No
Education, Experience, and Skills
- Education: Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred.
- Experience:
- 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. Experience in Payor and/ or healthcare partner marketing is preferred.
- Proven success in B2B and product marketing of data products and services.
- Skills:
- Strong strategic thinking with a proven ability to develop and execute data-driven marketing plans.
- Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messaging.
- Proficiency in marketing technologies, including CRM and marketing automation platforms.
- Experience with project management and project management tools like Monday.com.
- Highly collaborative, with a history of success working cross-functionally to achieve business goals.
- A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
- Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs.
- Passion for innovation, creativity, and driving meaningful outcomes in healthcare.
#LI-REMOTE
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Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.
Experts in what matters most.
With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.
SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
TECHNICAL EXPERTISE
- High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
CLINICAL EXPERTISE
- Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
Learn more About Us here.
Our Culture
At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:
- Be bold in our vision & brave in our execution.
- Communicate directly, with empathy.
- Do what we say we're going to do.
- Be adaptable to change.
- Operate with a bias for action.
Benefits include:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
GeneDx is an Equal Opportunity Employer.
All privacy policy information can be found here.
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