As a Senior Marketing Manager, you will drive partner marketing strategies, develop comprehensive plans, manage campaigns, and analyze performance to support partner success and revenue growth.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Senior Marketing Manager, Partner Marketing at Coupa:
Coupa is seeking a dynamic and experienced Senior Marketing Manager to drive partner marketing strategies and initiatives across key strategic partnerships, including AWS. This role will be instrumental in fostering strong relationships, enabling partner success, and ultimately accelerating pipeline growth and revenue. The ideal candidate will possess a deep understanding of B2B marketing, partner ecosystems, with a proven track record of impactful results.
What You’ll Do
- Strategic Partner Engagement: Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals.
- To-Partner Communication Strategy & Execution: Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities.
- To-Coupa Communication Strategy: Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership.
- Content and Campaign Development: Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences.
- Demand Generation: Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events.
- Program Management: Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results.
- Event Liaison: Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities.
- Performance Analysis: Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI.
- Cross-functional Collaboration: Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities.
- Market Intelligence: Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem.
What You Will Bring to Coupa
- 5+ years of experience in B2B enterprise software, specializing in partner, channel, or alliance marketing
- Proven track record of developing and executing successful marketing strategies
- Strong cross-functional influence and relationship-building skills with internal teams and external partners
- Excellent project and budget management abilities, handling multiple priorities and optimizing marketing spend
- Data-driven mindset with experience using marketing automation and CRM tools (e.g., Marketo, Salesforce) to measure performance
- Strategic, adaptable, and self-motivated communicator with strong critical thinking skills and a relevant bachelor’s degree
The estimated pay range for this role is $128,000 - $166,500
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
Marketo
Salesforce
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