Lead marketing efforts in North America, drive demand generation, manage regional campaigns, and oversee events and digital communications.
Get to know SwiftConnect
At SwiftConnect, we are the trailblazers in the realm of connected access. Our passion lies in crafting secure and elegant interactions for our customers, ensuring their users can access what they are authorized to, when and where they need it – be it with their plastic badge, phone, watch, or other connected device. We specialize in powering the next generation of connected access experiences, serving the needs of commercial real estate owners and enterprises spanning various leading industries.
Our cutting-edge platform integrates with existing physical access infrastructure, credential technologies, and business systems to deliver authorized access to everything, everywhere – all through an automated access management workflow.
At the heart of our mission is the desire to connect people with the right place at the right time. Behind our solutions is a driven team of innovative problem-solvers with an entrepreneurial mindset. When you step into SwiftConnect, you’re not joining a company; you’re redefining the way people navigate and connect with their world.
Role Overview
The Senior Marketing Manager, NA will lead SwiftConnect’s marketing efforts in the region and serve as a key member of the NA team, reporting to the Vice President of Global Marketing. The primary mandate is to support the development and execution of a marketing plan for the NA region that elevates SwiftConnect’s brand, drives demand generation, strengthens market positioning, and supports global sales and partner engagement. This person will oversee marketing initiatives in the NA region including regional communications and campaigns, trade show and event planning and support, collateral and content development, customer communications enablement and digital channel support.
Primary Responsibilities
Regional Marketing Plan
- Support development of a NA Region Marketing plan working closely with the Sales/Business Development team to identify priorities and key initiatives to drive awareness and lead generation
- Serve as a marketing partner to Swift Connect NA team, driving alignment on regional go-to-market initiatives
- Collaborate with Marketing Leadership to identify KPIs and metrics for marketing programs; track and measure analytics to ensure success of each initiative
Digital Marketing & Customer Communications
- Database Development: Build a framework for a regional customer database, segmented by industry, customer type (Partners, current/prospective customers, consultants), and customer role (IT, C-suite, technical, etc.)
- Database Development: Collaborate with marketing team to ensure consistent and comprehensive approach across regions
- Develop and execute regional digital lead gen campaigns
- Collaborate with marketing team to develop a plan to manage and disposition leads to sales
- Manage and execute all regional customer communications, ensuring consistent branding and tone of voice
Events & Trade Shows
- Collaborate with NA Sales/Business Development team to develop a trade show and events plan for the region that will drive demand gen and generate brand awareness
- Manage details for successful execution of all NA region trade shows and events, including logistics, booth/event strategy/messaging, pre-/post-event promotion, speaking opportunities, etc.
Collateral & Content Development
- Collaborate with the marketing team and serve as the voice of the region on product collateral and content development, including case studies, white papers, thought leadership, blogs, infographics, etc.
Customer Communications Enablement
- Collaborate with the marketing team and serve as voice of the NA region on the development of enablement materials to help customers drive internal adoption of SwiftConnect products
- Support Customer Success and “Network-Effect” Sales in region, tailoring onboarding, nurture, and communication assets
Social Media & PR/Media
- Act as a key contributor to SwiftConnect always-on social media plan/calendar, ensuring proper coverage of regional trade shows, events and other initiatives
- Collaborate with the Marketing Specialist to execute on regional social efforts
- Collaborate with Marketing Leadership on developing and executing regional PR/media opportunities
Channel and Partner Marketing
- Collaborate with Partnerships team to support regional co-marketing programs/ initiatives/events
Why Join Us
Join a CRE-Tech pioneer shaping the future of connected accessWork with innovative technology trusted by industry leadersHelp scale a world-class go-to-market organization from the ground upBe part of a mission-driven team that values creativity, collaboration, and gritReceive a competitive salary and benefits package to recognize your contributionsGrow with a company that’s transforming how people access spaces where they work and thrive
Top Skills
Crm Software
Digital Marketing Tools
Social Media Platforms
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