Senior Marketing Manager, Go To Market and Sales Enablement (Remote)

Senior Marketing Manager, Go To Market and Sales Enablement (Remote)
About the Role

• Capital One Ad Solutions is the leading Bank Media Publisher. The Capital One footprint spans millions of users, thousands of retailers and billions in transactions. We are looking for an experienced Senior Marketing Manager to join our team and play an important role in defining and communicating our product suite's value proposition and differentiators from competitors. This person will be key in reimagining The Capital One Ad Solutions brand's client-facing look and feel. This is a hands-on role working across several cross-functional teams.

Responsibilities:

• Sales Enablement:
  
  • In partnership with contracted designer, own the creation of all sales collateral, including but not limited to: quarterly Media Kits, product one-sheeters, conference-specific collateral, client-facing deck templates, whitepapers, case studies, and more
    
    • Be the final eye on all collateral, ensuring a commitment to excellence in external materials and holding a high bar for clarity and execution
  • Manage external facing site design, email design and social channels
  • Be the expert on our target audience(s). Understand who they are, what they need, what competitive solutions they have available to them, how we fit in, and how to effectively communicate our value proposition directly to them.
• Competitive and Market Analysis
  
  • Manage competitive intelligence gathering on a quarterly basis. Understand the collateral that is in-market, and ensure that Capital One Shopping is best in class.
  • Perform value proposition analysis, gain internal & external alignment with key stakeholders, and then work to bring that messaging, including data & proof points, to life across all creative & respective customer segments. Continue to test and optimize messaging.

• Cross-Functional Collaboration:
  
  • Work closely with the sales team to provide them with the necessary tools and materials to effectively communicate the Capital One Shopping product value proposition
  • Collaborate with the Events team to ensure cohesive branding and messaging for all external conferences and client meetings.

Basic Qualifications:

• Bachelor's Degree or Military experience
• At least 6 years of experience in a marketing, sales enablement or go-to-market role

Preferred Qualifications:

• Master's Degree
• 4+ years of experience in Affiliate Marketing or Retail Media

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Remote (Regardless of Location): $155,300 - $177,200 for Sr. Manager, Marketing
Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).