Senior Marketing Manager - Demand Generation (Hybrid)

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoFirst American Data & Analytics is seeking an experienced Senior Marketing Manager, Demand Generation to lead and execute strategic initiatives for three brand verticals that drive qualified leads and revenue growth. This role owns the development, execution, and optimization of demand generation programs, including digital marketing, traditional marketing, content strategy, and account-based marketing (ABM), while partnering closely with sales and product teams to achieve measurable business results. The ideal candidate is a data-driven marketer with a passion for innovation and the ability to craft and deliver effective campaigns targeting key customer segments.

What You'll Do:

 

Demand Generation Strategy

• Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for three brand verticals under the First American Data & Analytics divisional umbrella.

• Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact.

• Identify, segment, and target key audiences to maximize campaign ROI.

Campaign Management

• Plan, create, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, whitepapers, blogs, webinars, content syndication, and ABM.

• Optimize paid and organic lead generation tactics, leveraging SEO, SEM, and retargeting strategies.

• Develop and execute nurture campaigns to guide prospects through the sales cycle.

Collaboration & Enablement

• Collaborate with product, sales, and data teams to translate technical product and data features into compelling value propositions for go-to-market and marketing campaigns.

• Partner with sales to create demand generation programs aligned with revenue goals.

• Work cross-functionally with product and content teams to develop compelling campaign assets, including white papers, case studies, videos, and landing pages.

• Support sales enablement by delivering targeted content and tools to improve conversion rates.

• Manage direct reports on the marketing team and lead projects that cross-functionally involve sales, product, data, and other stakeholders.

Performance Measurement

• Monitor, analyze, and report on campaign performance metrics, ensuring alignment with KPIs such as MQLs, SQLs, and pipeline revenue.

• Leverage marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) to track, measure, and optimize demand generation efforts.

• Continuously refine programs based on data-driven insights to maximize efficiency and effectiveness.

Innovation & Growth

• Stay current on industry trends, competitive landscape, and emerging marketing technologies.

• Test and scale new lead generation channels, tools, and tactics to expand opportunities.

What You'll Bring:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 7+ years of experience in demand generation, B2B marketing, or a related role.

• Proven track record of developing and executing successful lead generation campaigns that deliver measurable results.

• Hands-on experience with marketing automation tools such as Marketo, Pardot, or HubSpot, and CRM platforms such as Salesforce.

• Strong knowledge of direct marketing, ABM, content marketing, SEO/SEM, budget management, and forecasting best practices.

• Analytical mindset with the ability to interpret campaign data and draw actionable insights.

• Excellent communication, collaboration, and project management skills.

This role is hybrid 3 days per week at the Santa Ana office.

Pay Range: $112,400.00 - $149,800.00 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.