Senior Marketing Data Scientist

The role:

SoFi is seeking a highly motivated Senior Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across SoFi's Marketing organization through robust analytics, modeling, experimentation, and measurement. 

This exciting new role will focus on supporting the development and execution of top-tier marketing strategies specifically within the Direct Mail (DM) channel. The DM channel is a key driver of revenue and new account acquisition for SoFi, encompassing all lending products—including Personal Loans, Home Loans, Student Loan Refinance, In-school Loans, and Credit Cards—as well as Checking & Savings, Small Medium Business Loans, and future products.

This position is ideal for someone passionate about utilizing data for problem-solving in a fast-paced environment. It requires direct interface with marketing managers, channel owners, and third-party partners to collaboratively identify opportunities for improvement and enhanced efficiency.

What you’ll do: 

• Manage the end-to-end Direct Mail (DM) campaigns, including pre-screened (PS) and invitation-to-apply (ITA) across products. This encompasses identifying the underwriting, marketing and suppression rules, clearly defining the data source and logic, executing the code, validating the result and file ingestion, managing the approval process and tracking the campaign performance.
• Ensure a clear understanding of campaign schedules and deliverables. Diligently manage the status of each step, noting any dependencies, delays, or challenges. Escalate issues to business partners or upper management as necessary and propose actions for resolution.
• Serve as the primary liaison between the onshore and offshore teams. This includes communicating onshore needs to the offshore team and collaborating on campaign execution, validation, performance readouts and analysis.
• Partner with channel owners and marketing managers to develop strategies for optimizing and expanding target audiences, improving conversion rates, and maximizing return on investment (ROI).
• Support ad-hoc campaign execution or analytics requests outside of the BAU schedule, demonstrating flexibility to accommodate business needs, focusing on solutioning, and finding ways to optimize efficiency and cost.
• Work with Bureau and 3rd party partners to explore new data, models or ideas to drive business growth besides campaign execution.
• Proactively measure and analyze the effectiveness and ROI of marketing campaigns and strategies, providing data-driven recommendations and driving informed actions.
• Translate complex business objectives into actionable, data-driven tactics and campaigns that deliver immediate results and build a strong foundation for sustained growth.
• Convert complex data into clear, compelling narratives and concise presentations to inform and guide senior management decision-making.

What you’ll need:

• Bachelor's degree in Computer Science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred.
• 5+ years of relevant marketing experience in the financial services industry, with a focus on pre-screened/pre-approved campaigns.
• Proficiency in SQL, Python, and Tableau.
• Experience building data pipelines with Airflow, preferably in Snowflake.
• Demonstrated experience with experimentation and hypothesis testing.
• Knowledge of statistical modeling or machine learning is a plus.
• High intellectual curiosity and a quick learner of new technical skills.
• Ability to initiate and drive projects independently to completion, and ability to clearly communicate technical information to diverse audiences.
• Strong relationship-building and collaborative skills.
• Ability to thrive in a dynamic, cross-functional environment with keen attention to detail.