Senior Marketing Associate- Auto Refinance

Senior Marketing Associate- Auto Refinance
Capital One Financial Services - Auto is seeking a big picture thinker and customer-focused Senior Marketing Associate to help lead marketing efforts for the Refinance product. This associate will play a critical role in our brand strategy, working with a large cross-functional team, focusing on building a seamless customer experience and identifying critical engagement touchpoints. You will be responsible for consulting with product managers on new product development, as well as leading and coordinating the creative development and compliance reviews of product marketing campaigns while working closely with creative partners, execution teams, and business analysts. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and brand skills to the next level.
Responsibilities:

• Lead strategic brand development of ongoing and new engagement campaigns for Refinance
• Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
• Serve as key liaison for and collaborate with cross-functional teams including partners from: Product, Performance marketing, Business Analysts, Marketing Tech, Creative, Legal, etc.
• Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

This Associate should bring:

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• Big picture thinking, connecting the dots between multiple experiences to create one seamless customer brand.
• Experience leading and managing creative processes, working with creative teams
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach
• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite Sheets, Docs and Slides

Basic Qualifications:

• Bachelor's Degree or military experience
• At least 2 years of experience in a Fortune 500 company or marketing agency

Preferred Qualifications:

• Bachelor's or MBA in Business, Marketing, Psychology, Communications
• 3+ years of experience in a Fortune 500 com[any or marketing agency
• 3+ years of experience in a Marketing agency - direct response marketing, brand marketing, survey development, or consumer marketing
• 1+ year of experience in Financial Services marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Plano, TX: $86,000 - $98,200 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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