The Senior Marketing Analyst conducts deep-dive analyses of marketing performance, optimizes campaigns, builds dashboards, and provides actionable insights to drive strategic decisions.
As our next Senior Marketing Analyst, you won't just be running reports – you'll be the analytical backbone of our marketing team, transforming complex data into actionable insights that directly fuel our continued growth. You will be at the forefront of strategic decision-making, working cross-functionally to measure, optimize, and scale our marketing efforts across all channels. This isn't just about analyzing numbers; it's about shaping our marketing future and seeing your contributions directly impact the company's trajectory.
On a typical day, you might:
- Lead strategic analysis by conducting deep-dive analysis of marketing performance across all channels, including email marketing, paid advertising, content marketing, and lead generation campaigns.
- Build and maintain comprehensive dashboards and reports that track key marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and ROI.
- Identify trends, patterns, and opportunities in customer behavior and market conditions to inform strategic marketing decisions.
- Partner with Marketing Leadership to develop data-driven recommendations for campaign optimization and budget allocation.
- Analyze campaign performance from the initial touchpoint through customer conversion and retention, and monitor and report on marketing attribution across multiple touchpoints and customer journey stages.
- Collaborate with the demand generation team to optimize lead scoring, nurturing sequences, and conversion funnels.
- Work closely with Sales, Product, and Customer Success teams to understand the full customer lifecycle and marketing's impact on revenue.
- Support go-to-market strategy for new product launches and feature releases, and provide analytical support for pricing strategy, market segmentation, and competitive analysis.
- Present findings and recommendations to executive leadership and key stakeholders.
- Maintain data integrity across the marketing technology stack, including ActiveCampaign, Salesforce, and Google Analytics.
- Develop predictive models to forecast campaign performance, customer behavior, and market trends.
- Stay current with marketing analytics trends, tools, and best practices to continuously improve our analytical capabilities.
- Mentor junior team members on analytical methodologies and data interpretation.
The ideal candidate will bring:
- A Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field; a Master's degree is a plus.
- 4+ years of hands-on experience in marketing analytics, business intelligence, or a related analytical role.
- Prior experience in B2B SaaS or marketing technology companies is strongly preferred.
- A proven track record of translating complex data into actionable business insights.
- Advanced proficiency in SQL for data extraction and manipulation.
- Expert-level skills in data visualization tools like Tableau, Power BI, Looker or similar platforms.
- Strong knowledge of marketing attribution platforms and methodologies.
- Experience with statistical analysis and A/B testing methodologies.
- Familiarity with marketing automation platforms and CRM systems, with ActiveCampaign experience being a plus.
- Knowledge of Python, R, or other statistical programming languages is preferred.
- Exceptional analytical and problem-solving abilities with a keen attention to detail.
- Strong business acumen and understanding of marketing funnel dynamics.
- Excellent written and verbal communication skills with the ability to present complex findings to diverse audiences.
- Demonstrated project management skills and the ability to prioritize multiple initiatives.
- A collaborative mindset with experience working cross-functionally.
- Intellectual curiosity and a passion for continuous learning in the evolving marketing landscape.
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Top Skills
Activecampaign
Google Analytics
Looker
Power BI
Python
R
Salesforce
SQL
Tableau
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