Senior Market Research Statistical Analyst

Data Science is a crucial part of dentsu’s mission to make marketing solutions meaningful for our clients. We organize and interpret a large volume of data to provide solutions for our clients and stakeholders across the organization. Data science at dentsu is a diverse and autonomous opportunity to positively impact our success.  

The primary focus of our data scientists is to devise robust, actionable, and marketing focused solutions to drive our clients’ business. We are seeking talented data scientists who are deeply experienced in the application of advanced statistics and econometric methodologies around Market Research. We want you to be intellectually-driven, results focused, and pragmatic self-starters who possess the ability to work as a key contributing team member supporting end-to-end solutions development.  

Responsibilities:  

• Focus on survey-based market research efforts especially around top of funnel marketing (awareness, consideration). 

• Consult on, design and execute quantitative research for a variety of survey-based marketing research projects.  

• Work in close collaboration with cross-discipline team (Marketing, Survey implementation team) to assist in determining requirements and developing use cases to guide the development of data science solutions  

• Audit survey setup and KPIs being measured. Be the authority in survey data and suggest changes to the research setup, so as to enable effective advanced analytics. 

• Continuous research into the advancement of statistical or econometric methodologies with the “always on” goal to drive business action.  

• Collaborate with global data science teams to develop solutions relevant to multiple markets  

• Assist in the development of documentation for use cases, implementation and methodological approach for multiple audiences  

• Assist in the management of multiple solution development pipelines  

Qualifications:  

• 3-5 years of hands-on working experience in Data Science capacity solving high-impact business problems in marketing. 

• Strong understanding of survey data and analyzing survey questionnaires and the ability to build out a questionnaire.

• Experience with Python or R and database (SQL).  Knowledge of survey platforms with built in analytics.

• Knowledge of analyzing both quantitative and quality data from market research.  

• An empathetic approach to understanding and developing use cases in collaboration with team leadership and diverse clients, both internal and external  

• Demonstrated research with applied statistics and quantitative modelling with Survey Data (e.g., building sample weights, effectiveness of adding new questions to the questionnaire, choice modeling, regressions, segmentation, experimentation, machine learning methodologies)  

• Ability to work with urgency, agility, and a focus on achievable solutions that work to address marketplace requirements at speed   

• Deep curiosity about the problem domain and an analytical approach  

• Possess the ability to collaborate closely with the team, take ownership, and operate independently to solutions using a combination of critical thinking and initiative     

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.