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The Director of Product Marketing will lead go-to-market strategies for accountants and partners, optimizing partner engagement and driving growth through strategic insights and effective messaging.
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Senior Manager, Sales Engineering will play a key role in driving Samba TV’s sales and revenue efforts by combining technical expertise with consultative selling strategies to position our enterprise products as trusted solutions for clients. This individual will empower sales teams to close deals effectively while emphasizing the measurable value of Samba TV’s offerings in Media Activation, TV measurement, planning, tune-in analysis, and outcomes-based strategies.
This role requires a balance of technical skill, consultative sales ability, and a client-focused approach. The ideal candidate will be instrumental in shaping sales conversations, demonstrating how Samba TV’s products solve critical business challenges and deliver ROI while building strong client relationships.
Location: This role will be based in Samba TV’s LA or SF office and reports to the Director of Sales Engineering.
WHAT YOU'LL DO
- Build collaborative relationships with enterprise sales teams as a trusted resource for product and technical expertise.
- Enhance sales opportunities by joining first-contact client meetings to present all Samba solutions in a trusted, consultative manner and being able to hone in on the correct product solution, whether that is a measurement use case or data licensing opportunity.
- Actively participate in the entire sales cycle, from discovery to closing, leveraging deep knowledge of Samba TV’s offerings to articulate value and drive decision-making.
- Promote Samba TV’s products with a sales-focused mindset while maintaining trust by aligning solutions to genuine client needs.
- Serve as a trusted advisor, analyzing clients' needs to recommend the best Samba TV products and demonstrating how they deliver results.
- Be able to probe a client's business challenges and innovate Samba’s enterprise data solutions or measurement solutions to fit and overcome those challenges, such as recommending tune-in or TV outcomes-based solutions.
- Simplify complex technical concepts for non-technical audiences while providing in-depth explanations to technical stakeholders when needed.
- Address technical challenges collaboratively with Product and Engineering teams, ensuring smooth implementation and seamless client experiences.
- Leverage expertise in media measurement tools, TV tune-in metrics, and outcomes-based analytics to craft technical solutions that demonstrate Samba’s ability to drive success.
- Utilize knowledge of APIs, clean rooms, SQL, Python, and cloud platforms like AWS, Azure, or Google Cloud to tailor solutions to client needs.
- Ensure Samba’s products integrate smoothly with client systems while highlighting their role in achieving key measurement outcomes.
- Identify opportunities for upselling and cross-selling Samba TV’s products, using data insights to guide sales strategies.
- Partner with internal teams to align product offerings with market needs, contributing to go-to-market strategies that emphasize measurable client benefits.
- Analyze customer feedback and market trends to inform product improvements and refine solution delivery.
- Work closely with Sales, Product, and Marketing teams to align strategies and ensure consistent messaging around Samba TV’s value propositions.
- Act as a bridge between technical teams and clients, facilitating clear and effective communication to meet client expectations.
- Represent Samba TV at client meetings, industry events, and strategic discussions, advocating for our capabilities in trusted and outcome-driven selling.
Sales Enablement
Client-Centric Problem Solving
Technical Expertise and Measurement Insights
Strategic Sales Contributions
Collaboration and Communication
WHO YOU ARE
- 5-8 years of experience in roles such as Sales Engineering, Product Management, or a related field in AdTech, Measurement, or MarTech.
- Strong expertise in media measurement, TV measurement, and data services.
- Hands-on experience with tools and technologies, including SQL, APIs, ETL workflows, and cloud computing platforms.
- Exceptional presentation, communication, and interpersonal skills, with a knack for simplifying technical concepts.
- Proven ability to pitch, sell, and negotiate with technically minded stakeholders.
- Trusted Partner: A natural collaborator who sales teams trust to enhance client interactions and increase deal success rates.
- Solution-Oriented: A proactive mindset, capable of identifying challenges and crafting tailored solutions.
- Approachable & Friendly: Builds rapport effortlessly with internal teams and clients, fostering a positive and productive environment.
- Adaptable: Comfortable navigating changing priorities and market conditions.
- Collaborative: Thrives in cross-functional teams and builds strong relationships with internal and external stakeholders.
- Bachelor’s degree in Business, Engineering, Marketing, or a related field. An MBA or advanced degree is a plus.
Personal Attributes
Education
#li-ch
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Samba TV Los Angeles, California, USA Office
6601 Center Dr, 5th Floor, Suite 1, Los Angeles, CA, United States, 90045
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
