Senior Manager Product Marketing - Software

JOB DESCRIPTION
This role is hybrid. 3 Days a week on-site to any local UL Solutions office.
Analyze industries, global markets and competitive intelligence to identify opportunities for our ULTRUS platform and Software products. Responsible for defining the strategy and tactics for how we will win based on a deep understanding of our solutions, current and potential customers and the competitive landscape. Provides strategic direction on go-to-market strategy including tools for sellers to differentiate our value proposition with target customers. Serves as the expert on ULTRUS strategy providing input on product roadmaps, sales strategies and both proactive and reactive tactics to maintain market leadership.
JOB RESPONSIBILITIES:

• Leverages deep product and industry knowledge to define the market opportunity for Software products and the ULTRUS platform. Categorizes which solution(s) should be promoted (product/service, data, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.
• Monitors and adjusts strategy in response to industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert. Expertly directs the organization's efforts to complete competitive analysis to identify opportunities for growth and impending risks.
• Creates product and platform messaging and positioning that identifies ideal buying personas and the customer pain points that our products solve (e.g. regulatory pressures, data complexity, cost, etc.) and aligned value proposotions.
• Defines Go-to-Market (GTM) strategy including comprehensive plans for launching new ULTRUS modules. This includes setting goals, defining target audiences, and coordinating with sales, support, and marketing.
• Ensures the marketing team creates content for "value sellers" to have the tools they need to be effective. These include, but are not limited to, "Hunting Packages," competitive displacement guides, and sales presentations to ensure the sales team can confidently deliver the value message. Work with revenue operations and create the content for the "Selling on customer value" slide and the Battle Cards.
• Initiates market intelligence and trend research to identify new opportunities and ensure proper product targeting. Enables Product and Sales teams to leverage insights that inform both the product roadmap and sales strategy.
• Ensures creation of master messaging and value propositions that drive product awareness and business growth across Segments and businesses.

QUALIFICATIONS

• 10 or more years in marketing with 5 or more years in marketing software solutions
• 4 years product marketing experience
• Strategic and competitive analysis skills
• Expert and disciplined communicator
• Expert collaboration skills
• Expert facilitation, project planning and management
• Expert business acumen
• Strategic thinking
• Team building
• Budget creation and management
• Expert capabilities and experience working with senior leaders
• Strong analytical skills
• Sales enablement best practices
• Process improvement

Minimum abilities preferred.

• Sustainability and/or Product Stewardship software marketing experience
• Digital marketing expertise
• Understanding of AI and its capabilities
• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools

Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $100,000 to $140,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
When you combine the gravitas of a 130-year-old safety science leader with a culture of innovation that pushes the boundaries in new services and technology, you get UL Solutions. As a global team of business and engineering experts, we develop software for a huge range of industries, including medical, sustainability, renewable energy and healthy buildings. Together, we're dedicated to making a real-world difference, to using our knowledge for good and to pioneering positive change. Join our team and use your expertise to transform global safety, security and sustainability.