Senior Manager, Marketing Analytics (Remote)

Senior Manager, Marketing Analytics (Remote) | Performance Marketing Team | Reports to Director, Growth

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where we need help

As Allbirds grows, so does the complexity of our marketing. We need a data-driven leader who can build reports that bring clarity, own forecasts that guide our decisions, and drive business results through actionable insight. This role will help us evolve how we measure impact, optimize investments, and unlock smarter, more sustainable growth across every channel.

What You'll Do:

• Build and own reporting and analysis for all marketing channels and campaigns through common tools (Looker, Amplitude, Google Sheets).
• Drive methodological improvements for existing and new solutions to assess marketing efficiency, ROI and CAC. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
• Partner with external and internal teams to evolve attribution models and ensure accurate tracking of marketing touchpoints. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
• Draft hypotheses and design test structures (A/B, incrementality) to identify opportunities for scale and efficiency, directly contributing to overall growth.
• Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).

What are we looking for?

• Bachelor’s degree in statistics, mathematics, science, computer science, business analytics or related quantitative focus 
• 8+ years of professional experience in analytics with a preference for eCommerce or marketing
• Advanced knowledge of SQL
• Experience managing channel revenue through mix market model (MMM)
• Experience working with platforms including or similar to Snowflake, Looker, LiftLab, Shopify

What do we offer?

Remote with preference for PST working hours.   You must live in one of the following states:   Arizona, California, Colorado, Connecticut, DC, Georgia, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington

The pay range for this role is: $140k - $155k.  Relocation is not available for this position.

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents. 
• Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
• 100% Company paid OneMedical memberships available for members of certain medical plans. 
• Company HSA contribution for enrolled HSA members.
• Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
• Unlimited PTO for full-time corporate roles, sick and vacation time for  other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
• Employee Assistance Program and more.
• Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

Work takes place in an office setting. This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 20 lbs frequently and up to 30 lbs occasionally.  

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.