The Senior Manager, Lifecycle Marketing will drive member activation and retention through personalized user journeys executed across various channels and collaborate with multiple teams.
What's the role?
As the Senior Manager, Lifecycle Marketing will be responsible for driving activation and retention of Bilt Rewards members as well as network partners. You'll develop highly personalized user journeys executed through a variety of channels, including email, push, and text, to be informed by predictive affinity modelling and user-level engagement patterns. You'll work cross-functionally with product, product marketing, engineering, and data teams to bring your lifecycle programming to life and to drive adoption of benefits and key product offerings.
In this role, you will...
In terms of qualifications, we're seeking:
Benefits:
At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt's salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.
We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.
Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.
The salary range for a Senior Manager, Lifecycle Marketing is $120,000-150,000 and will be eligible for equity and an annual performance-based bonus.
As the Senior Manager, Lifecycle Marketing will be responsible for driving activation and retention of Bilt Rewards members as well as network partners. You'll develop highly personalized user journeys executed through a variety of channels, including email, push, and text, to be informed by predictive affinity modelling and user-level engagement patterns. You'll work cross-functionally with product, product marketing, engineering, and data teams to bring your lifecycle programming to life and to drive adoption of benefits and key product offerings.
In this role, you will...
- Develop and build highly personalized, contextual lifecycle journeys in Braze that address the key business goals of each team
- Create & evolve HTML/CSS templates to effectively scale and automate lifecycle programming at large
- Arbitrate content at the user level to ensure members are seeing the most relevant content at the right time
- Stand-up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
- Report-out on campaign performance and use insights to continuously optimize lifecycle content
- Work closely with product marketers to map out user journeys and identify opportunities for experimentation and growth
- Find efficiencies in the lifecycle workflow by integrating & leveraging AI-tooling
- Implement rigorous campaign QA processes to ensure flawless execution
- Work in tandem with engineering teams on technical implementations and eventing architecture
In terms of qualifications, we're seeking:
- 5+ years of lifecycle marketing experience
- Strong intuition for the user and ability to balance customer experience with business needs
- Extensive experience working in Braze & strong knowledge of liquid.
- Familiarity with HTML and CSS is preferred.
- Exposure to other martech platforms such as Census, Segment, FullStory, etc.
- Someone who has strong communication skills, is a creative problem solver, and is detail-oriented. Must be ready to hit the ground running and excited to be part of a nimble team.
- Thrives in a fast-paced, start-up environment with ambiguity.
- Bonus points for design and/or copywriting skills.
- Bonus points for experience with email deliverability.
Benefits:
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We've got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we're here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don't think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn't mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt's salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.
We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.
Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.
The salary range for a Senior Manager, Lifecycle Marketing is $120,000-150,000 and will be eligible for equity and an annual performance-based bonus.
Top Skills
Braze
Census
CSS
Fullstory
HTML
Segment
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