Senior Manager, Integrated Media Planning

Job Description:

dentsu is looking for a Senior Manager of Planning with solid integrated media expertise for one of our largest clients. You should have some experience in both traditional and off-line media (TV, Radio, Print, OOH), but a major focus of this role will focus on all things digital – digital media planning, digital channels, and performance media. 

You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account.

As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans.  In partnership with senior leadership, you will help set the strategic tone for the account/within your assigned division.  You are expected to have a strong working knowledge of the media landscape (including digital). 

Managing client relationships is also a key component of this role.

Responsibilities:

• Accountable for media plan output timeliness, accuracy, and overall excellence

• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel

• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution

• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)

• Build & maintain trusting, collaborative relationships with clients at appropriate levels

• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client

• Capable of effectively managing up and down the reporting structure

• Provide and discuss industry information on media, markets and related dynamics

• Construct and deliver accurate, honest and timely performance management documents

• 4-6 years of communications/media planning experience       

• Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital media

• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy

• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit

• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

#LI-JK1 #LI-Remote

The anticipated salary range for this position is $68,000-$110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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