Senior Manager, Insights and Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How We LEAD:

Merchandise and ecommerce are part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s a pathway to connecting more deeply with the artists and the culture they represent.

Famehouse, UMG’s eCommerce division, powers direct-to-consumer businesses for UMG’s labels, artists, and partners—delivering creative storefronts, innovative product programs, and data-driven growth strategies.

The Insights & Strategy team sits at the center of this work. We transform data into direction, build the frameworks and tools that guide decision-making, and raise the strategic bar for D2C across UMG.

We are looking for a Senior Manager, Insights & Strategy—a hybrid strategist, analyst, and communicator who can lead complex workstreams, mentor junior team members, and directly influence the creative, operational, and technical decisions that shape our business.

This role can flex in multiple directions depending on the person’s strengths—strategic, analytical, technical, or some combination. We don’t expect mastery across all domains on day one; we do expect strong fundamentals and a desire to grow.

• Independently translate open-ended business challenges into structured analyses, insights, and actionable recommendations across product strategy, merchandising, marketing, forecasting, audience research, and more.
• Build clear narratives that resonate across a wide range of stakeholders—from creatives to executives to technical partners.

• Develop and refine scalable data models, dashboards, templates, and planning frameworks that improve decision-making for internal teams and label partners.
• Identify inefficiencies, gaps, data issues, or recurring pain points; design solutions that reduce manual work and increase quality.

• Develop trusted cross-functional relationships with label teams, creative stakeholders, operational leaders, and technology groups.
• Act as a strategic thought partner, leveraging insights and business intel to push work forward and elevate decision quality.
• Guide and mentor analysts, overseeing the quality, clarity, and impact of their work.

• Work with data engineering, product, and tech teams to influence data models, schemas, pipelines, QA processes, and upstream improvements.
• Help ensure our data infrastructure matches our strategic needs—connecting tools, enhancing data reliability, and improving accessibility.

• Strategic & analytical acumen: You can break down ambiguous questions, design rigorous analyses, and turn data into clear recommendations.
• Technical competency across:
  • SQL querying (intermediate to advanced)
  • Excel (pivot tables, modeling)
  • Data visualization (Tableau, Looker, Data Studio, or similar)
• Strong communication skills—verbal, written, and visual—tailored to executives, creatives, operators, and technical teams.
• Business fluency: Basic understanding of finance, marketing, operations, or business performance levers.
• Project management excellence with comfort juggling multiple deadlines.

• 3–5+ years in analytics, business strategy, consulting, eCommerce, media/entertainment, data product, or similar data-driven roles.
• Experience leading workstreams, managing stakeholders, and mentoring analysts.
• Demonstrated ability to work cross-functionally in fast-paced environments.

• Experience in entertainment, media, retail, or direct-to-consumer eCommerce.
• Data engineering, BI development, or data architecture experience (Python, dbt, Airflow, schema design, QA).
• Experience with Shopify, Google Analytics, BigQuery, Snowflake, or similar platforms.
• Personal passion for music, creative industries, or fan culture.

• Thinks in systems and structures, not just tasks.
• Enjoys solving complex, open-ended problems.
• Can zoom in to debug data and zoom out to build a strategic story.
• Loves improving processes and eliminating busywork.
• Is energized by both creative and technical domains.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.