Senior Manager, Influencer

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

The Influencer Team is the cultural driver of the 2K brand and closely aligns its titles with the tentpole moments across sports, music, Creator Economy and fashion. 

We are looking for a team member with a strong pulse and are well-versed in what’s happening across the Creator Economy and culture who can uncover unique and authentic ways for the 2K brand to show up during the appropriate moments.

The Senior Manager, Influencer & Talent will play an integral role in developing the influencer strategy for 2K titles, managing and developing creator relationships, onboarding talent onto 2K campaigns, and integrating the 2K brand/game titles into creator initiatives that drive fan interest and growth.

• Take lead on influencer strategy and day-to-day operations  for 2K Sports titles
• Handle agency partner selection Key point of contact for agency relationships
• Lead response to Brand Team creator briefs from Sports titles
• Oversee and lead a team of 1-2 direct reports
• Driver of relationship development and communication with our current and new creators
• Build strong relationships with creator management teams
• Develop/refine internal project management process alongside the Director
• A key member of the team that shares creator feedback to help refine marketing campaigns
• Share creator tentpoles and activations with the greater team that are an ideal fit for the 2K brand/game titles
• Expert on tentpole moments that creators are driving and how the 2K brand can potentially integrate where it makes sense
• Ensure partnerships are not only beneficial for the 2K brand, but creators as well
• Assist in the development of 2K-owned content development by pitching appropriate talent where necessary

• 6-8  years of managing/leading creator relationships and campaigns
• 2-4  years experience managing team members
• Strong rolodex of influencer agencies, creator management teams, and creators
• Experience driving influencer strategy for brands
• Background of developing Project Management processes
• Self-starter, Strategic Thinker, and Team Player (great working cross functionally)
• Deep knowledge AND relationships within the Creator Economy
• Entertainment/Gaming industry experience
• Expert in understanding what’s happening around culture (music, sports, and fashion)

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.