Senior Manager, Growth Marketing

A bit about us
WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, a media company that turns real-world behavior into marketing that delivers real business results.

Learn more at WeatherBug.com

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

WeatherBug is seeking a highly motivated and results-oriented Senior Manager, Growth Marketing to join our growing team. This role will be instrumental in scaling our user acquisition, engagement and revenue growth, requiring a blend of hands-on execution, strategic thinking, and cross-functional coordination. The ideal candidate will be a proactive partner manager and a data-driven analyst with a proven track record of managing and optimizing paid digital campaigns to meet and exceed key performance indicators (KPIs).

You will lead:

• Strategy and Execution (20%): Develop, implement, and manage a robust performance marketing strategy for our B2C business focused on driving user growth and revenue and our B2B business, focused on generating advertising client leads. You will be responsible for the end-to-end management of paid campaigns and organic channel activation across various digital channels, including:
• Paid Social (Facebook, Instagram, TikTok, LinkedIn)
• Display and Programmatic Advertising
• OLV and CTV
• App Store Optimization (ASO)
• Affiliate and partner marketing initiatives
• Media Partner Management (10%): Serve as the primary day-to-day point of contact for external media partners. You will manage these relationships, vet new partners, and ensure flawless execution of campaigns.
• Analytics & Attribution (10%): Own the tracking, linking, and attribution strategy for all paid and organic campaigns. You'll be responsible for the full utilization of our Mobile Measurement Partner (MMP), Kochava, to evaluate campaign performance and improve our understanding of marketing ROI. You will also explore and evaluate alternative or complementary solutions as needed
• Reporting & Optimization (10%): Create weekly marketing channel reports that identify trends, insights, and opportunities for channel and creative performance. You'll continuously optimize campaigns based on key KPIs such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Conversion Rates
• Test & Learn Ownership (20%): You’ll be responsible for creating and maintaining a test and learn library, and carrying our learnings across channels and activations in meaningful ways. You’ll also partner with the Senior Manager, Marketing Activation to brief in new creative assets and manage trafficking assets to media partners. You will also create and manage a testing roadmap for different channels, audience groups, and creative messages to continuously improve performance
• Cross-Functional Collaboration (15%): Collaborate closely with internal teams to ensure marketing excellence. This includes working with:
• Engineering: To ensure appropriate implementation of events, tracking, and conversions.
• Business Intelligence: To ensure channel data, budget, and events are accurately represented in business intelligence reports
• Product: To capture product marketing updates and content for use in ASO strategies and other marketing initiatives
• Marketing: To collaborate on the development of creative assets and share audience and media performance insights
• New Channel Expansion (15%): Explore and stand-up new revenue-generating channels, including an affiliate marketing program.
  

You have

This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (6+ years) in a performance or growth marketing role, with a strong focus on data-driven strategy and execution
• Innate curiosity, who likes to push limits and has the vision to explore and execute new ideas
• Expertise overseeing large-scale campaigns across major platforms like Google Ads and Meta/Facebook Ads.
• Direct experience with Mobile Measurement Partners (MMPs) like Kochava, including managing linking and attribution strategies.
• A strong understanding of mobile app marketing and App Store Optimization (ASO).
• Demonstrated ability to manage multiple external partners and vendors.
• Strong analytical skills with a proficiency in using data to inform decisions. Experience with analytics tools such as Google Analytics 4, Looker, or similar platforms is highly desirable.
• Excellent communication skills, with the ability to translate complex data into clear business insights for various stakeholders.
• A self-starter with a proactive, results-oriented, and detail-driven mindset.

Our values:
At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why You'll Love Working Here:

•  Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay
  

Compensation Package

●      $110,000 - $145,000 base salary, 20% bonus ($132,000 - $174,000 OTE)

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].

Applications will be reviewed on a rolling basis.

The final deadline to apply is October, 27th 2025, but early applications are strongly encouraged as we will begin interviewing prior to that date

Use of AI in recruiting process

We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI

California Privacy Rights Notice for Job Applicants

GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].