Senior Manager, Growth Marketing

About the job:

Starburst is hiring a Sr. Manager of Growth Marketing to drive inbound opportunities for our Mid Market business to drive volume and velocity to Starbursts’ business.  This strategic role will oversee digital lead generation to scale pipeline and ultimately drive net new logo acquisition for Starburst. The role will work with an agency to oversee paid media planning, bidding, placement and execution looking at typical channels (Google, LI)  and experimenting with new channels that can stimulate demand. This Sr. Manager will drive campaign ideation, and partner with creative and web teams to continually test and optimize to drive efficiency. This individual will be responsible for programmatic and retargeting ensuring we are meeting our audience with the right content at the right time, looking at conversation rates to move prospects through the funnel to sales accepted opptys. 

Responsibilities include:

• Develop, plan and implement Starburst’s digital growth strategy to drive inbound, digital led growth for the company, zeroing in on Mid Market and specifically our Galaxy product and trial experience. 
• Responsible for continually optimizing performance to scale volume of pipe while maintaining quality. 
• Partner internally with product and sales to demonstrate strong knowledge of data/ai space. 
• Work with Product to determine best programs and campaigns to run and align with the MM Sales leadership team to optimize message/content.
• Partner with Creative teams to develop campaign assets for each of the performance channels, and execute A/B Testing.
• Work with Revenue Operations to drive and measure outcomes of these programs and route leads to SDR Team/MM Teams.
• Work with the Mid Market Lead to manage paid investments in media and optimizing spend across existing tools in martech stack, and investigating new AI opptys and investments

Skills & Requirements:

• 7+ years experience in Growth marketing, Performance and Digital marketing in B2B Saas software 
• Proven success in driving rapid and continual growth over a multi-year period
• Strong experience in SEO and Paid Digital execution
• Clear understanding of audience, segmentation, interest targeting and programmatic
• Command of digital marketing metrics from CPC, CPL, ROAS
• Preferred →  knowledge of data and analytics platforms and space
• Plus →  Starburst product offerings and capabilities or associated technical ecosystem

What we look for: 

• Self starters who take accountability and ownership of their work, we are building a team of doers with a fire in their belly. 
• Continual learners who are accelerating their work and their work product with AI. 
• Creative and critical thinkers, people who are obsessed with driving into the details, who are unafraid to interrogate the data and drive decision and change based on insight. 
• Strong collaborators who thrive in working cross functionally to find solutions. 
• Ability to Travel: This role will require occasional in-person travel for purposes including but not limited to new hire onboarding, team and department offsites, customer engagements, and other company events. Actual travel expectations may vary by role and business needs.

Where could this role be based?

• This role could be based in our Boston office and follows a hybrid model, with an expectation of being onsite 2-3 days per week.