Senior Manager, Growth Marketing (Paid & Organic Social)

Overview

We are looking for a strategic and execution-focused Senior Manager of Growth Marketing to lead our paid and organic social media efforts. This role will manage a team and play a key part in planning and executing strategies that grow reach, engagement, and conversions through paid and organic social in support of Compassion’s mission.

You will drive day-to-day execution and set strategic vision for social media efforts across platforms and collaborate closely with web, creative, analytics, and other marketing teams to deliver measurable impact.

• Build and lead comprehensive growth strategies focused on increasing reach, engagement, and conversion through paid and organic social media across the full marketing funnel.
• Use audience insights, platform trends, and competitive benchmarks to prioritize initiatives and identify high-impact growth opportunities.
• Align social media efforts with overall marketing objectives and campaign calendars.

• Analyze key performance metrics across paid and organic social channels to identify trends, performance gaps, and optimization opportunities.
• Partner with analytics teams to track KPIs and build dashboards that provide visibility into reach, engagement, conversion, and ROI.
• Translate performance insights into actionable changes in strategy, creative, targeting, and content planning.
• Optimize paid social investment by evaluating the efficiency of spend and level of effort (LOE) relative to campaign deliverables, ensuring scalable performance and cost-effective outcomes.

• Oversee the team’s day-to-day execution of paid social campaigns (e.g., Meta, Instagram), including audience segmentation, budgeting, creative rotation, and A/B testing.
• Guide the team in planning and publishing organic social content, community engagement, and real-time optimization across platforms.
• Maintain a structured testing cadence across paid and organic channels to refine messaging, creative formats, and calls to action.

• Partner with content, creative, web, and analytics teams to ensure cohesive messaging and integrated campaigns across social channels.
• Share performance insights and campaign outcomes with key stakeholders to promote transparency and alignment.
• Work closely with broader marketing teams to integrate social media into larger brand, demand generation, and storytelling efforts.

• 7+ years of experience in growth or digital marketing, with a strong focus on paid and organic social media.
• 5+ years of proven experience leading teams and mentoring talent in a collaborative, fast-moving environment.
• Hands-on expertise with social media ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager).
• Hands-on experience using social media management and analytics tools (e.g., Sprout Social, Hootsuite, native platform insights).
• Strong understanding of content strategy, audience segmentation, and engagement best practices across major social platforms.
• Experience with web analytics platforms (e.g. Google Analytics, Looker Studio, Adobe Analytics).
• Strong strategic thinking paired with an analytical, performance-driven mindset.
• Excellent communication skills and the ability to work cross-functionally in a purpose-driven organization.