Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.
We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.
At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.
Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.
Job Overview
As the Senior Manager, Enterprise Content Marketing, you will be a key leader responsible for developing and executing a global enterprise content strategy that positions Coursera as a leader in the future of learning and work. This role requires you to manage and empower a team of content marketers to produce high-quality, insightful, relevant, and actionable content across the enterprise buyer journey. You'll work closely with marketing and sales stakeholders as well as the Enterprise PR team to align content efforts with business priorities, ensuring our content not only earns audience trust but also accelerates the sales pipeline. You are a creative, motivated, and collaborative individual who values the opportunity to make an impact. The role reports to the Head of Global Communications and is a highly cross-functional position.
Responsibilities
- Develop a full-funnel content marketing strategy and editorial calendar to drive engagement and leads, accelerate the sales pipeline, and grow global thought leadership
- Empower a team of content marketers by setting clear goals, providing strategic guidance, and fostering a collaborative environment
- Partner with campaign marketing, regional marketing, product marketing, sales, data science, Enterprise PR, brand, and web teams to align content strategy with GTM plans
- Create a wide range of content assets, including data reports, whitepapers, articles, infographics, videos, and microsites
- Analyze content performance to inform editorial decisions and demonstrate business impact
- Act as editorial lead and review all content to ensure it is of the highest editorial quality
- Be a strategic thinker, constantly exploring new ways to leverage our platform data and third-party partnerships to connect with our audiences
Basic Qualifications
- 10+ years of experience in content marketing, preferably in a B2B/enterprise environment
- Strong background in developing full-funnel content marketing strategy and track record of developing and measuring world-class content assets
- Proven experience managing and leading a team and overseeing freelancers or agencies, while also taking ownership of directly producing content
- Demonstrable understanding of how to use AI-powered tools to improve efficiency and scale content production
- Ability to design and execute quantitative research using surveys or proprietary data
Preferred Qualifications
- Understanding of the evolving education landscape and the future of learning
- Experience using content management tools such as Contentful or Airtable
- Experience managing team budgets
If this opportunity interests you, you might like these courses on Coursera:
- B2B Marketing
- Generative AI for Marketers Specialization
Compensation
US Zone 1 -
$178,500 - $210,000 USD
US Zone 2 -
$155,975 - $183,500 USD
US Zone 3 -
$147,050 - $173,000 USD
Current Zone Locations:
- US-Z1: Bay Area
- US-Z2: NYC and Seattle Metro
- US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
- US-Z4: All other U.S. states
The range(s) listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
#LI-JC1
Top Skills
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
