Senior Manager, DTC Growth

Summary

The NFL Media Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the world's most exciting sports and entertainment experience, the National Football League.

We are seeking an experienced Direct-to-Consumer (DTC) Senior Manager, Growth to join our team. This role will be a member of our run team to drive product-led growth strategies during key subscriber acquisition windows, developing our multi-platform strategy to drive revenue growth through superior user experiences and data-driven decision-making.

Responsibilities

Subscriber Acquisition & Retention Management

• Work with the Growth team in developing and implementing product-led strategies to acquire and retain subscribers across all platforms
• Oversee the Churn Tool functionality and develop innovative strategies to reduce subscriber churn
• Create and optimize the new user experience and re-engagement strategies
• Develop multi-device adoption strategies to ensure a seamless user experience across platforms

Audience Strategy & Segmentation

• Manage audience segmentation initiatives to identify high-value customer segments
• Develop targeted strategies for different user segments to maximize conversion and retention
• Work with data analytics teams to continuously refine segmentation models

Analytics & Performance Optimization

• Analyze performance metrics to identify trends, opportunities, and areas for improvement
• Report on KPIs and communicate performance insights to stakeholders
• Establish measurement frameworks to evaluate the effectiveness of growth initiatives
• Make data-driven recommendations to optimize conversion funnels

Testing & Experimentation

• Design and implement A/B tests and other quantitative testing methodologies
• Work with Performance Marketing teams and Adobe tools to create personalized experiences
• Analyze test results and apply learnings to improve product performance
• Build a culture of testing and experimentation within the Growth team

Content & User Experience

• Collaborate with content and marketing teams to develop engaging content that drives acquisition
• Ensure content strategy aligns with user needs and business objectives
• Optimize content presentation across platforms to maximize engagement

Operational Excellence

• Execute quality assurance (QA) test plans to ensure product reliability
• Provide support to customer service teams to address user issues
• Collaborate with DTC e-commerce teams to help with operational tasks related to Churn Tools and subscription management
• Maintain clear documentation of processes, strategies, and test results

Cross-Functional Collaboration

• Work effectively with engineering, product, design, marketing, QA, and content teams
• Communicate product requirements clearly to technical teams
• Present performance data and insights to leadership
• Gather feedback from stakeholders and incorporate it into product roadmaps

Required Qualifications

• Minimum 7 years of experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition or Retention roles
• 3 years of management experience 
• Strong quantitative and analytical skills. Must be comfortable living in the details of the numbers
• Experience working with product, engineering, and analytics with marketing tech strategies and technologies
• Experience in developing evidence-based strategic frameworks to inform decision-making
• A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand presentations
• Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
• Experience interfacing and presenting to senior executives and management teams
• High level of integrity, strong work ethic, and deep intellectual curiosity
• Strong interpersonal skills with a collaborative DNA
• A passion for sports and the NFL is a big plus

Terms / Expected Hours of Work

• 40 hours/week

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting, that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset