Senior Manager, Demand Generation

Maze is building the AI-native platform for vulnerability management - helping security teams find and fix what matters, faster. We're at the intersection of generative AI and cybersecurity, and we're growing. That growth needs an engine, and this is the role that builds and runs it.

We're hiring a Senior Manager or Director of Growth Marketing to own demand generation end-to-end. This isn't a role for someone who equates "running a campaign" with launching LinkedIn ads. We want someone who thinks in full journeys - from the first touchpoint to pipeline created all the way through to renewal - and who understands that campaigns live or die on the quality of their content, messaging, and positioning, not just their distribution. You'll own the strategy and the execution, which means you'll need to be equally comfortable writing a hook that stops a CISO mid-scroll and reviewing campaign performance in HubSpot at 7am.

The ideal candidate has been here before - Series A or B, security or DevOps or cloud, building the GTM motion from scratch without a large team underneath them. You know how to do a lot with a little, you have strong taste, and you don't wait to be told what to do next. If you want a role where you can invent the playbook rather than run someone else's, this is it.

• Own demand generation end-to-end from campaign concept and messaging through execution, conversion, and pipeline impact. You're accountable for the number, not just the activity.

• Drive integrated campaigns that span email, content, paid, web, events, and emerging channels — sequencing them intelligently and maintaining coherence across the full buyer journey.

• Build and iterate on positioning and messaging for ICP segments including AppSec, DevOps, and cloud security buyers; working closely with Product Marketing and Sales to ensure the story is right before the campaign runs.

• Set and hold a high creative bar: write sharp copy, direct design toward a premium standard, and never ship work that feels half-baked. The hook is everything; you know that.

• Experiment relentlessly and learn fast: invent new channels and tactics, test hypotheses with speed and rigour, and kill what isn't working without sentiment.

• Manage the marketing tech stack and reporting with a bias toward HubSpot for campaign management and attribution, using LLMs and AI tooling to move faster and produce better output.

• Partner closely with Sales and SDRs to ensure campaign-sourced pipeline is well-qualified, followed up effectively, and tracked back to closed revenue.

• 5–10 years of B2B growth marketing or demand generation experience, with at least 2 years in a Series A or B environment where you were building, not inheriting, the function.

• Proven pipeline impact: you can point to specific campaigns you ran, the pipeline they generated, and what you learned from them. Activity metrics don't impress you; revenue does.

• Deep experience in technical B2B markets: ideally cybersecurity, DevOps, cloud, AppSec, or adjacent developer/infrastructure/AI tools. You understand the buyer, the buying committee, and how deals get done.

• Strong copywriting and messaging instincts: you know what a good hook looks like, you can write one yourself, and you have a library of examples you're proud of.

• Eye for design and creative direction: you don't need to be a designer, but you know what premium looks like and you can push creative work over the line to meet that standard.

• Owner mentality and operating discipline: you manage multiple workstreams without dropping details, close loops without being chased, and don't wait for direction to get started.

• Fluency with AI tools: you actively use LLMs (Claude, Cursor, or similar) to iterate faster, improve output quality, and scale your own capacity.

• Nice to Haves:

  • Direct experience marketing to security personas (CISOs, AppSec Engineers, DevSecOps teams) with an understanding of how they evaluate and buy.

  • HubSpot power-user experience, including campaign attribution, lifecycle management, and reporting.

  • Experience building or scaling ABM programmes at an early-stage company.

  • Prior exposure to PLG or product-assisted growth motions alongside traditional demand gen.

• Ambitious problem space: Vulnerability management is broken. We're fixing it with AI - and the market is ready. You'll be marketing something that practitioners genuinely want to exist.

• AI-native from day one: We're building at the intersection of generative AI (LLMs and agents) and cybersecurity, which means the product story is genuinely exciting and the category is moving fast.

• Real ownership: This is not a role inside a large marketing org. You'll have real influence over how Maze goes to market - the messaging, the channels, the creative bar, and the results.

• Strong foundation to build on: Well-funded Series A startup with a team of experienced security practitioners and engineers, a growing customer base, and a product that works.

• A team worth working with: We're collaborative, direct, and genuinely good at what we do. We'll challenge you and back you.